Webinar: Budgeting and Forecasting in the AI Era


Are you getting ready for budgeting and forecasting for 2025? Are you concerned that fewer guests are finding your hotel online? Do you want to learn how to leverage consumer trends, market data, and your historical channel and audience information to develop a data-driven budgeting and forecasting methodology? In this webinar, we will share key market trends and demonstrate how to use AI as your secret weapon to forecast, allocate budgets, prioritize channels based on your business goals, and ultimately generate more bookings.
Join us on Tuesday, August 27 at 10 AM PT / 1 PM ET for an insightful discussion with our panelists, Benu Aggarwal, Founder and President of Milestone Inc, Kurt Weinsheimer, CPO of Sojern, and Sathya Krishnamurthy, CPO of Milestone Inc.
They will cover the following topics:
- Key trends around the consumer, market, and business
- Key distribution channels to focus on
- Customer journey, full-funnel saturation, and various use cases for leveraging AI
- 7-step process for forecasting and budgeting
- Checklist and best practices for budget allocation based on business objectives/goals
About Milestone Inc
Milestone drives online discovery and customer acquisition for over 2,000 companies through an AI-native digital presence platform. Milestone's platform integrates a GEO-first CMS, AI Agents Platform, Generative Engine Optimization (GEO), Personalization Engine, AI Content Studio, Local Listings, Schema Manager, Analytics, and Performance Marketing services. Businesses across hospitality chains, management companies, and independent brands trust Milestone to enhance visibility and deliver engaging customer experiences.
Clients include leading brands such as Marriott, Choice Hotels, IHG, Velas Resorts, Preferred Hotels & Resorts, SeaWorld, and Sun Outdoors. Milestone powers over 300 million annual website visits, 540 million schema-powered content clicks, and 3.7 billion local searches. Recognized by Forrester, G2, the Adrian Awards, and the US Search Awards, Milestone is consistently ranked among the top MarTech platforms. Learn more at www.milestoneinternet.com.
Gaurav Varma
Senior Director of Marketing
+1 408 200 6949
