Marriott International and VERKEHRSBUERO HOSPITALITY Sign Agreement for Five Properties in Austria

Marriott International, Inc. announced it has signed an agreement with VERKEHRSBUERO HOSPITALITY to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The signed projects are expected to further enhance Marriott‘s footprint in the country with the addition of more than 1,100 rooms. All five properties are expected to be converted from existing hotels operated by VERKEHRSBUERO HOSPITALITY under its Austria Trend Hotels brand.

As a company, we have developed a conversion-friendly platform, and these new hotel signings are a testament to the trust owners and franchisees have in Marriott International and the reputation of our world-class brands. Austria is an important growth market for the company, and we continue to see opportunities to further diversify our portfolio in the country. We are particularly looking forward to growth in the affordable midscale segment with Four Points Flex by Sheraton. Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International 

VERKEHRSBUERO HOSPITALITY is taking a strategic step in the Austrian hospitality industry with the conversion of its five Austria Trend Hotels. Marked in a signing ceremony with Marriott International President and Chief Executive Officer Anthony Capuano and CEO of VERKEHRSBUERO Martin Winkler, the multi-deal agreement with Marriott supports the company’s goal to diversify its portfolio and drive sustainable growth while continuing to provide unique memories for its guests.

We are delighted about our new agreement with Marriott International. With this recent signing, we have gained a strong global collaborator with whom we can strategically develop our hotel portfolio. As an experienced hotel operator in Austria, we combine our long-standing expertise with Marriott's global reach to provide guests from around the world with outstanding hospitality experiences. Martin Winkler, CEO of VERKEHRSBUERO 

Four Points Flex by Sheraton, one of Marriott’s midscale brands, will make its anticipated debut in Austria with four properties. By Q3 2025, Austria Trend Hotel beim Theresianum is expected to convert to the Four Points Flex by Sheraton Vienna Hauptbahnhof, and Austria Trend Hotel Salzburg Messe will transition into Four Points Flex by Sheraton Salzburg Messe. Austria Trend Hotel Anatol is expected to convert into Four Points Flex by Sheraton Vienna Mariahilf in 2026. Additionally, following extensive renovations, Austria Trend Hotel Ananas will transition into a dual-branded hotel, featuring both Four Points Flex by Sheraton Vienna Naschmarkt and AC Hotel by Marriott Vienna Naschmarkt.

As part of the multi-deal agreement, the historic Parkhotel Schönbrunn will join Marriott’s Tribute Portfolio – a global network of hotels renowned for their unique charm, exceptional service, and outstanding design. Located in close proximity to Schönbrunn Palace, the landmark hotel blends Viennese elegance with top-tier comfort.

Marriott’s footprint in Austria currently features a portfolio of 21 properties and nearly 4,000 rooms in operation. The country is home to 14 of the company’s brands, each serving distinct experiences across traveller segments and travel purposes. These include The Ritz-Carlton, The Luxury Collection, Marriott Hotels, Sheraton, Le Méridien, Renaissance Hotels, Autograph Collection, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott and Four Points by Sheraton.

About VERKEHRSBUERO

VERKEHRSBUERO is Austria’s leading tourism company, operating in two business segments: TRAVEL and HOSPITALITY. In 2024, the group generated annual revenues of EUR 531.6 million (reported under IFRS). The operational business segments are organized into subsidiaries held by Österreichisches Verkehrsbüro Aktiengesellschaft.

The VERKEHRSBUERO HOSPITALITY division offers the highest level of comfort to city and business travelers through Austria Trend Hotels as well as hotels operated under international franchise brands. Its 21 locations combine excellent service with prime locations and serve as ideal starting points for city trips across Austria and Slovenia. The portfolio also includes two campsites, and a hostel in Vienna. Austria’s leading hotel group also provides event spaces for functions of all kinds. Palais Events operates the historic venues Palais Ferstel, Palais Daun-Kinsky, the Vienna Stock Exchange Halls, and the world-famous Café Central in Vienna’s city center.

The VERKEHRSBUERO TRAVEL division focuses entirely on leisure tourism. In the area of in-person sales, customers are advised and supported in 69 travel agencies throughout Austria. The full range of offers – from classic beach holidays to premium long-haul, educational, and cruise trips – is also available online and digitally. As a tour operator, Eurotours International has established itself as a full-service provider with a leading position in multi-channel sales across the DACH region and neighboring countries. It is also the largest provider of direct travel sales.

Media Contact

Chandan Belani

Senior Director, Communications, Middle East & Africa [email protected]