Hilton Surpasses 500 Hotels in Florida, Fueled by Multi‑Brand Expansion and Deepening Coastal Footprint

Commitment to Sunshine State remains strong with nearly 140 properties in pipeline, with lifestyle brands playing a pivotal role in Hilton’s growth across the destination

Hilton (NYSE: HLT) announces a major milestone, surpassing 500 open hotels across Florida - marking a new chapter of growth fueled in part by its expanding portfolio of lifestyle brands, including the upcoming debut of Tempo by Hilton in the Sunshine State. With this achievement, Hilton reinforces its commitment to delivering unforgettable stays in some of Florida’s most iconic and emerging coastal and urban destinations.

MCLEAN, Va. and MIAMIHilton (NYSE: HLT) announces a major milestone, surpassing 500 open hotels across Florida - marking a new chapter of growth fueled in part by its expanding portfolio of lifestyle brands, including the upcoming debut of Tempo by Hilton in the Sunshine State. With this achievement, Hilton reinforces its commitment to delivering unforgettable stays in some of Florida’s most iconic and emerging coastal and urban destinations.

In 2024, Florida welcomed a record-breaking 143 million visitors, many chasing discovery and the hidden gems found in iconic cities and charming seaside communities. Over the past decade, Hilton has nearly doubled its presence in the state, meeting these travelers’ wherever they want to be with the right Hilton brand for their occasion, including satisfying their appetite for unique, locally inspired experiences - anchored by Hilton’s lifestyle portfolio of brands from Curio Collection by Hilton and Tapestry Collection by Hilton to Canopy by Hilton and Tempo by Hilton.

Florida has long been a cornerstone for leisure travel and surpassing 500 hotels across the state marks a pivotal moment in Hilton’s journey here. We are proud of our multi-brand growth in Florida, where we’ve introduced the breadth of Hilton’s award-winning brands, from Hampton by Hilton to Conrad Hotels & Resorts, in sought-after locales, from the Panhandle and Orlando to Miami and the Keys. As we aim to offer our guests the right brand for their needs, our lifestyle brands are standing out in this continued expansion, as they reflect the evolving tastes of today’s modern travelers who crave immersive, culturally rich experiences.John Koshivos, Vice President and Managing Director, Development, Southeast U.S., Hilton

Lifestyle-Driven Growth from Coast to Coast

With thriving multicultural cityscapes and more than 825 miles of sandy coastline, Florida continues to rank among the most desirable travel destinations in the world - and Hilton is growing right alongside it. A focal point in the company’s plans is expanding its lifestyle footprint, including the first Tempo by Hilton properties in Florida, new Canopy by Hilton hotels in South Florida and the doubling of its Tapestry Collection by Hilton portfolio.

Tempo by Hilton, a stylish, contemporary lifestyle hotel brand designed for the ambitious traveler looking to maintain a sense of balance and momentum, plans to debut in Florida with properties in Pensacola, St. Petersburg and Fort Myers. Canopy by Hilton hotels are expected to join the South Florida portfolio with properties in Miami’s Brickell area and Fort Lauderdale’s renowned Las Olas, complementing the existing Canopy property in West Palm Beach, while Tapestry Collection by Hilton plans to double its portfolio in Florida with developments in destinations such as St. Augustine, Fernandina Beach, Daytona Beach and more. These hotels are intentionally designed to reflect the local culture and surroundings, making them ideal fits for Florida’s diverse coastal and historic communities.

Notable lifestyle properties that recently joined the Hilton portfolio include:

A Legacy of Belief in the Sunshine State

Hilton’s relationship with Florida spans more than four decades. Since opening its first hotel in the state in 1982, the company has steadily expanded its footprint - from the Panhandle to the Keys. In addition to its lifestyle momentum, the company’s broader portfolio continues to thrive, with Hilton’s current supply of hotels spanning 17 brands across the state.

Additional opening highlights that reflect the diversity and strength of Hilton’s brand lineup include:

Driven by strong demand, diverse travel markets and strategic development opportunities, Hilton’s commitment to expanding its presence in Florida and delivering exceptional hospitality experiences in one of the world’s most dynamic and competitive travel markets is stronger than ever. Looking ahead, Hilton boasts nearly 140 properties in the statewide pipeline, across 15 brands, with additional highlights including high-profile luxury developments like Waldorf Astoria Miami and Signia by Hilton Diplomat Beach Resort, and the full-service Hilton Miami Bayfront.

More information on the latest exciting openings slated across Hilton’s global portfolio in 2025 is available here.

Media Contact

Alexandra Kula

Manager, Global Corporate Communications [email protected]

Development Development USA & Canada United States Florida

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work...

Curio – A Collection by Hilton™ (curio.com) is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home. Curio guests are passionate, independent-minded travelers seeking local and authentic experiences who value the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors program.

Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are 24 Canopy properties open around the globe and more than 35 under development across 16 countries and...

Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers. The brand is modern and functional, offering social connectivity with reimagined public spaces, including an open lobby comprised of four areas where guests can work, play, lounge, and eat.

Tapestry Collection by Hilton™ is a gathering of original upscale hotels that caters to guests seeking reliability and value in their independent hotel choices, with each stay backed by the reassurance of the Hilton name and award-winning Hilton HHonors program. Learn more about Tapestry Collection by Hilton at news.tapestrycollection.com or by visiting tapestrycollection.com.

Signia Hilton is a new, dynamic meetings and events-focused brand that is infusing sophisticated travel and premium experiences into every aspect of the guest experience. Each Signia Hilton will offer unparalleled meetings and events capabilities with world-class design, state-of-the-art technology and signature food and beverage offerings, all backed by the Hilton name and award-winning Hilton Honors program.

Tempo by Hilton is a new approachable lifestyle hotel brand dedicated to exceeding the expectations of the ambitious, modern traveler. Pioneering a new hospitality category, Tempo by Hilton offers accommodations thoughtfully designed to help guests relax and recharge; inspiring public spaces, including an open lobby concept with dedicated spaces to relax, work and dine; as well as premium culinary options co-developed with the award- winning...

The newest addition to the Hilton portfolio, Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark by Hilton provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Offering simple design with splashes of color and cheer, Spark by Hilton hotels provide a welcoming sense of arrival with colorful exterior statement walls and inspiring artwork.

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout.

Spanning more than five continents with 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture.

As the No. 1 ranked lodging franchise for the last 15 years by Entrepreneur®, Hampton by Hilton — including Hampton Inn by Hilton and Hampton Inn & Suites by Hilton — serves quality-driven and value-conscious travelers at 3,000 properties in 40 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and...