Dusit International Signs Strategic Partnership for Hotel Development in France

Joint venture with SYDEL aims to introduce Dusit’s unique brand of Thai-inspired gracious hospitality to France through strategic locations, innovative concepts, and mutually beneficial partnerships

Dusit International, one of Thailand’s leading hotel and property development companies, has signed a strategic partnership agreement with SYDEL, a French real estate investment company, to establish Dusit France – a joint venture created to bring Dusit’s unique brand of Thai-inspired gracious hospitality to France for the first time.

Dusit International Signs Strategic Partnership for Hotel Development in France

Photo by Dusit

Bangkok, Thailand – Dusit International, one of Thailand’s leading hotel and property development companies, has signed a strategic partnership agreement with SYDEL, a French real estate investment company, to establish Dusit France – a joint venture created to bring Dusit’s unique brand of Thai-inspired gracious hospitality to France for the first time.

Leveraging SYDEL’s local knowledge and operational expertise, the joint venture will focus on identifying opportunities for Dusit Hotels and Resorts, whose portfolio of nine brands spans the lodging spectrum – from affordable lifestyle hotels to full-service luxury retreats.

Brands being considered for the French market include Dusit Thani (Bespoke Luxury), Devarana – Dusit Retreats (Wellness Luxury), Dusit Collection (Character Luxury), Dusit Hotels (Upper Upscale), dusitD2 (Lifestyle Upscale), Dusit Princess (Upper Midscale), ASAI Hotels (Lifestyle Midscale), and Dusit Suites (Lifestyle Long Stay).

Together, Dusit and SYDEL will identify strategic locations, support asset owners with repositioning projects, and introduce innovative hotel concepts focused on delivering memorable guest experiences, championing well-being, and creating long-term sustainable value.

The partnership was formalised at an exclusive signing ceremony held on 10 July 2025 in Paris. At the event, Mr Gilles Cretallaz, Chief Operating Officer of Dusit International, shared the vision for Dusit France and outlined the group’s growth ambitions in the region.

We are thrilled to partner with SYDEL to seek opportunities to expand Dusit’s footprint and bring our distinctive brand of Thai-inspired gracious hospitality to France – one of the world’s most iconic travel destinations. This partnership marks an important milestone in our global expansion strategy, and we are confident that our unique blend of cultural authenticity, innovation, and gracious service will resonate strongly with travellers and developers alike. Mr Gilles Cretallaz, Chief Operating Officer of Dusit International

Dusit’s portfolio currently spans 294 properties across 18 countries, including 55 operating under Dusit Hotels and Resorts and 239 luxury villas under Elite Havens. In Europe, the company operates the upper-upscale Dusit Suites Athens in Greece, located in the vibrant coastal district of Glyfada on the Athenian Riviera.

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Established in 1948, Dusit International or Dusit Thani Public Company Limited (DUSIT) is a leading hospitality group listed on the Stock Exchange of Thailand. Its operations comprise five distinct yet complementary business units: Dusit Hotels and Resorts, Dusit Hospitality Education, Dusit Foods, Dusit Estate, and Hospitality-Related Services.

Early April 2018, Dusit International introduced ASAI Hotels, a distinctive new brand designed to link curious, millennial- minded travellers with authentic local experiences in vibrant cities and resort destinations worldwide. Set to officially launch in Q1 2019 with its first hotel in Bangkok’s renowned Chatuchak Market, ASAI Hotels embraces a sustainable, community-focused concept, with each property designed to reflect the culture and...

Operating as a soft brand that can be applied to distinctive, standalone properties across the globe, Dusit Collection has been thought out to represent “a sophisticated and personalised approach to property development, service, and guest engagement”. It will allow owners to ensure the individuality of their establishments, without undergoing the rebranding or extensive renovations typically associated with Dusit’s established core brands.

Created in response to the growing demand from hotel owners and developers for distinctive properties that combine international standards with a strong sense of local identity, Dusit Hotels is positioned to deliver memorable guest experiences rooted in the unique cultural and physical context of each destination – all underpinned by Dusit’s signature Thai-inspired gracious hospitality.

Dusit Suites offers Thai-inspired hospitality and luxurious hotel suites ideal for families and those seeking spacious, fully- equipped accommodations for short and long stays.

Dusit Thani is a renowned, upmarket, full-service brand which embodies the richness and tradition of Thai culture in environments that are calm, fragrant and colourful. With every detail crafted to lift the spirit and engage the senses, the guest experience is further enriched by the genuine warmth, respectfulness, and commitment of our people. Located within central business districts and near major attractions, our hotels provide...

dusitD2 is a contemporary hotel and resort brand whose distinctive combination of cutting-edge design and modern conveniences reflects and anticipates the needs and desires of today’s hyper-connected travellers. Designed to inspire and energise, and strategically located in key destinations worldwide, our upscale mid-market hotels and resorts are not only smart and happening places to stay, but also stylish and comfortable places to meet and...

Dusit Princess is a mid-market brand designed to appeal to the no-nonsense traveller who appreciates simplicity, value and practicality. Friendly and uncomplicated, each hotel has a distinctive personality inspired by the culture and character of its local community. Strategically located for convenient access, the hotels are efficient, affordable and dynamic, with comfortable and functional rooms, essential business facilities, and modern...

Dusit Devarana is a luxury, full-service brand that leverages Dusit’s rich hospitality heritage to provide a sanctuary of cultured refinement for the exacting, well-travelled individual. Located in key leisure and urban destinations, each premium property reflects the ultimate in sophistication, providing a truly personalised experience for those who seek a balance of tranquillity, convenience and excellence.