CHMWarnick Expands Proph+IT Platform with New Performance Analytics and Select-Service Capabilities

CHMWarnick (CHMW), the leading hotel asset management and owner advisory services company to the hospitality investment community, today announced the expansion of its proprietary Proph+IT™ business intelligence platform, with the introduction of a new Performance Quadrants Dashboard and Proph+IT™ Select, a purpose-built module designed specifically for select-service hotel portfolios. 

These enhancements represent the next phase in CHMW's evolution toward a more data-driven, AI-enabled asset management and advisory model, combining four decades of operating experience with advanced analytical capabilities to support more informed investment decisions.

Asset management requires speed, precision, and the ability to identify performance opportunities across a portfolio in real-time. Our continued investment in Proph+IT™ reflects our focus on equipping owners with the tools and insights needed to drive stronger performance, optimize returns, and make informed strategic decisions

Chad Sorensen, CEO, CHMWarnick

The new Performance Quadrants Dashboard provides a portfolio-wide visualization of asset performance by plotting every property in a portfolio across two key performance metrics, Revenue and GOP margin. This approach enables owners, asset managers, and lenders to quickly identify overperformers, underperformers, and outliers across mixed-brand, mixed-tier portfolios.

Proph+IT™ Select extends the platform’s capabilities to the select-service segment, offering a tailored solution aligned with the unique operating model and cost structure of these assets. The module incorporates key performance indicators such as flow-through, GOP per occupied room, brand contribution, and focused labor productivity metrics, providing owners with a more relevant and actionable benchmarking tool.

Profit Select™ is pre-mapped to the chart of accounts for all major brands and leading select-service management companies, enabling rapid onboarding and seamless integration for multi-property portfolios.

These enhancements to Proph+IT™ are about giving owners and operators faster, clearer insight into portfolio performance. Performance Quadrants highlights where to focus immediately, while Proph+IT™ Select delivers analytics tailored to how select-service assets actually operate

Jonathan Newbury, EVP and Proph+IT™ lead, CHMWarnick

These enhancements advance CHMWarnick’s integration of analytics and automation across its platform, simplifying data and performance analysis while enabling faster, more informed decision-making for hotel owners and investors.

Proph+IT™ currently provides portfolio analytics and performance benchmarking across hotels representing approximately 22,000 rooms and $12 billion in asset value under CHMW's management and is available to the broader investment and management communities.

To see Proph+IT™, the Performance Quadrants Dashboard, or Profit Select™ in action, visit prophitplus.ai or email [email protected] to schedule a demo.