Premier Inn introduces Alliants Room Keys in Digital Wallets

Alliants, the global leader in guest experience technology, has partnered with Whitbread’s Premier Inn and Hub by Premier Inn to provide an integrated solution that enhances the in-stay experience for both guests and hotel team members.  The solution will be deployed across the entire hotel estate to over 95,000 rooms.

Initially, Premier Inn will leverage the Alliants Experience Platform (AXP), on a Software as a Service (SaaS) basis, to launch a digital keys offering their guests the choice to access their rooms effortlessly via a seamless new experience.

This innovative service allows guests to securely add their hotel room key to their digital wallet, ensuring contactless entry and a faster check-in experience.

Premier Inn have 86,000 rooms across the UK and 11,000 rooms in Germany, where it is the fastest growing hotel brand with a staff of over 34,000 supporting its strategic plan to grow to over 125,000 rooms.

This capability enables hotels to deliver a faster, more efficient service while freeing up team members to focus on high-value, hospitality-focused, guest-centric interactions that enhance service quality and guest satisfaction.

This partnership marks a significant advancement in the evolution of hospitality throughout the UK and Germany. By simplifying this critical step in guests’ arrival through a single, intelligent, and mobile-first platform, Alliants and Premier Inn are uniquely positioned to lead this transformation by delivering a fully integrated digital and physical experience that enhances guest choice and convenience and creates a simpler start to the beginning of their stay, while providing the warm welcome for which the Premier Inn team are famous.

Premier Inn and Alliants are partnering with Apple, Google, Dormakaba, Legic and Assa Abloy to deliver the service.

Alex Dinsdale, Head of Digital Product at Whitbread, noted,

“Alliants have demonstrated the hospitality experience, technology platform and delivery approach that will help us deliver this programme on such a large scale."

Richard Murray, Executive Board Member at Alliants, shared that,

"At Alliants, we're focused on redefining the guest experience through seamless, personalised digital journeys. Partnering with Premier Inn allows us to give our shared customers a guest experience that puts them in control, while hotel teams can drive more operational efficiency in the background. Together, we can help hotels deliver smarter service and better engagement at every touchpoint."

As the demand for seamless, digital-first experiences grows, this partnership sets an elevated standard for excellence in modern hospitality. To discover how this integrated solution can elevate your guest experience, streamline operations, and drive brand loyalty, visit www.alliants.com.

About Alliants

Founded in 2009, Alliants is the digital guest experience technology partner of choice for prestigious hospitality, travel, and retail brands worldwide. It is renowned for pioneering the guest experience platform of the future. With deep industry knowledge, Alliants crafts technology that delivers swift ROI and unmatched guest satisfaction.

About Whitbread PLC

Whitbread PLC is the owner of Premier Inn and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub.

From booking to bed, Premier Inn is here to help its guests rest easy. Whether it's a choice of 80,000 rooms across 800+ hotels, beds guests won't want to leave, tasty food, flexible rates or friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the UK and beyond.

Outside of the UK, Whitbread's expansion plans are focused on Germany. It opened its first hotel in Frankfurt in 2016 and has an open and committed pipeline of 73 hotels and over 13,500 rooms in H1 FY22.

Whitbread is committed to being a force for good in the communities in which it operates. Its sustainability programme, 'Force for Good', is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.