Gstaad Palace selects dailypoint as provider for guest data and customer relationship management solutions

Gstaad Palace, the iconic 5-star Swiss Alps property open since 1913, will use dailypoint to unify guest data from systems including protel, TAC, and aleno into a single central guest profile.

Gstaad Palace selects dailypoint as provider for guest data and customer relationship management solutions

Photo by dailypoint

dailypoint™, the Central Data Platform for Customer Relationship Management (CRM) & Loyalty in hospitality, is expanding its presence in the luxury hospitality sector as Gstaad Palace, one of the most renowned 5-star-properties in Switzerland, joins its customer portfolio.

With the implementation of dailypoint, Gstaad Palace will establish a central platform for guest profiles and customer relationship management, services and personalization, guest engagement and the consolidation of data from its main IT programs. Additionally, dailypoint will integrate its solutions with key systems already used by the luxury hotel such as the property management system protel on-premise, the reservation assistant TAC and the management platform aleno. As a result, dailypoint will transform fragmented data into guest knowledge and will consolidate and cleanse the information available to create a Central Guest Profile that will help Gstaad Palace to understand their customers better and deliver a more relevant and individual experience.

The partnership with Gstaad Palace strengthens dailypoint’s position in the highly demanding luxury hospitality segment, where it already plays a significant role as the preferred CRM vendor of The Leading Hotels of the World.

Knowing the guests and offering an exceptional customer service has always been at the heart of luxury hospitality. At a time when guest information comes from an increasing number of sources and digital touchpoints, consolidating these data is key. This is where dailypoint comes in: we empower hotel teams to excel at what they do bringing together technology, customer knowledge and human hospitality for a handcrafted guest experience. It is an honour to be Gstaad Palace’ provide of choice in this journey.

Michael Toedt, CEO and Founder of dailypoint

Inaugurated in 1913, the Gstaad Palace was the first luxury hotel of the village situated in the Swiss Alps. The 5-star property offers 90 rooms and suites, as well as nine restaurants and bars where guests can enjoy a diverse culinary selection. Acquired by the Scherz family in 1947, its current owner is Andrea Scherz who is also Chairman of the Executive Committee at The Leading Hotels of the World.

About dailypoint™ – The Guest Data Platform for Hotels

dailypoint is the Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, and marketing platforms.

At its core is the Central Profile: a smart, always-updated guest profile that brings together bookings, behavior, and preferences into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.

With over 1,500 hotel clients worldwide, dailypoint™ is trusted by leading hotel brands and independents alike. It is the preferred CRM partner of The Leading Hotels of the World and a multi-award winner, including being named the #1 Hotel CRM and Email Marketing Solution 2026 at the HotelTechAwards.

For more information visit dailypoint.com.

Technology Sales & Marketing Guest Segmentation CRM Guest Recognition Luxury Hotels Europe Switzerland Gstaad

dailypoint is the Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, and marketing platforms.