HFTP Names Inntelo AI as AI Partner, Deploying AI Agents for Members, Media and Events

Hospitality Financial and Technology Professionals (HFTP), the global association for hospitality finance and technology professionals, has selected Inntelo AI as its AI partner.

The partnership will see Inntelo AI's AI agents deployed across HFTP's website, news outlets (Hospitality Upgrade, Hotel Online, Clubs Online and HFTP News) and flagship events. The association has 83 chapters across 46 countries, approximately 100,000 opt-in subscribers to its media titles, and hosts HITEC, which drew more than 6,100 attendees and a record 400-plus exhibiting companies to San Antonio in June 2026.

Inntelo AI’s AI agents will answer member, attendee and exhibitor enquiries around the clock in more than 50 languages. Any enquiry requiring human input will be passed to the right HFTP team.

For HFTP, the partnership brings AI into how the association serves members and exhibitors every day; for Inntelo AI, it is a partnership with the association behind the world's largest and longest-running hospitality technology event.

At a time of such rapid technological change, HFTP has become an ever-more important hospitality community. Through forums like Hospitality Upgrade and HITEC, it plays a vital role in helping its members learn and adopt new technologies safely and with confidence, knowing that they have been designed and stress-tested for our industry. Hospitality will always stay human first, and any AI we adopt must be designed from within the industry. Our partnership with HFTP is a great validation for Inntelo AI as we continue to lead the way in AI-native hospitality technology that serves guests, teams and businesses equally.

Asif Alidina, Co-Founder and CEO of Inntelo AI

Inntelo AI has experienced significant growth since the start of 2024. It launched the UK's first AI agent in a live hotel environment more than two years ago, and the company's agents now run in hotels and resorts across the UK, Europe, the Middle East, Africa, Asia and now North America, with more than 30,000 rooms in deployment.

Inntelo AI has been deployed in the world's tallest hotel, CIEL Dubai Marina part of IHG’s Vignette Collection, operated by The First Group Hospitality; Africa's fastest-growing hotel group, CityBlue Hotels; and The Gate London City, owned and operated by EQ Group, which paired the Inntelo AI rollout with an upskilling programme for the hotel team, a case study in how hospitality can adopt AI responsibly by developing people alongside the technology.

Across customer sites, Inntelo AI's agents automate 98% of guest interactions, save 17 minutes per guest enquiry and lift in-stay revenue by 32% on average. The company's client base has more than doubled in recent months.

The partnership builds on HFTP's Hospitality AI Collective, which is leading the industry's move to responsible, well-designed AI built for hospitality. The Collective unites more than 30 hospitality AI experts with liaisons from more than ten associations, including the American Hotel & Lodging Association, AAHOA, HSMAI and HTNG, to give hoteliers hands-on education, shared standards and best practice.

Our members and exhibitors expect HFTP to show what AI can actually do for hospitality, not just talk about it. Through the Hospitality AI Collective, we have brought the industry together around responsible, well-designed AI. We chose Inntelo AI because the team comes from inside the industry and has proven the technology in working hotels. Putting these agents across our website, our media and HITEC lets our community use AI directly and judge it on results.

Frank Wolfe, CAE, Chief Executive Officer of HFTP