Hospitality Procurement Innovator Reeco Adds Dallas Venture Capital as Strategic Investor to Accelerate Growth Across Hospitality
Partnership pairs DVC’s hospitality network with Reeco’s fast-growing procure-to-pay platform, giving hotels control from order to invoice to payment
Reeco, an AI-powered procure-to-pay platform live at nearly 1,000 North American hotels, secured a strategic investment from Dallas Venture Capital to expand its network and accelerate growth.
MIAMI – Reeco, the AI-powered procure-to-pay platform built specifically for the hospitality industry, announced a strategic investment from Dallas Venture Capital (DVC), a venture capital firm that backs enterprise software companies and supports them well beyond capital through its DVC Advantage program.
Now in place at nearly 1,000 hotels across North America, Reeco will work alongside DVC and its network of hotel owners, management companies, and operators to accelerate its growth. The platform gives hotel operators complete control over what they spend, from order to invoice to payment, reducing manual work, improving purchasing accuracy, and catching cost issues before they hit the P&L.
When you raise money, you understand very fast that not all investors are the same. For us, it was never only about the money. We are lucky to be in a place where we can choose who we want next to us as we grow, and we chose Dallas Venture Capital because they truly understand hospitality. Through the DVC Advantage, they started opening doors for us even before they invested. We are very excited for what we are going to build together.
Henrik Shimony, Co-Founder and CEO of Reeco
We are excited to partner with Reeco. Reeco is already a platform of record in hospitality, solving a clear operational problem in a large and diverse market with a team that understands the industry deeply. Beyond capital, we look forward to accelerating Reeco’s momentum through our network and the DVC Advantage, including customer and relationship development, strategic partnerships, and go-to-market. We are excited to build this partnership together.
Dayakar Puskoor, Founder and Managing Director of Dallas Venture Capital
Founded in 2012, Dallas Venture Capital backs outstanding founders and enterprise software companies in fast-growing sectors, including hospitality, where DVC brings more than capital. Through its work with portfolio companies, the firm has built strong relationships across hotel owners, management companies, operators, and hospitality technology partners, and has helped companies land and expand within the hospitality ecosystem, a model it will now put to work alongside Reeco.
About Dallas Venture Capital
DVC is a cross-border venture capital fund working and investing out of both India and the US, focusing on Enterprise software product startups. In addition to providing capital and addressing financing needs, their investment philosophy centers around guiding business development, product, and technology strategy for their portfolio companies through the ‘DVC Advantage’ program to achieve successful outcomes. Operating from both the US and India, DVC creates a bridge that connects two of the largest start-up ecosystems in the world. DVC was founded by Dayakar Puskoor, a pioneering Dallas-based venture capitalist and former operator with a record of investments in 40+ companies.
For more information on DVC, please visit www.dallasvc.com.
About Reeco
Reeco is the modern procure-to-pay platform built for hospitality. Reeco gives hotel operators complete control over what they spend, how they comply, and what it costs, from order to invoice to payment, in one platform. Hotels use Reeco to manage purchasing, receiving, inventory, recipes, accounts payable, and payments.
Reeco’s AI codes invoices, builds carts from purchasing history and inventory, and enforces compliance at checkout, so operators see spend before it becomes a variance. The result is less manual work, stronger financial performance, and healthier margins across every property.
For more information, visit www.reeco.com.
Media Contact
Elliott Mest
MFC PR [email protected] (862) 371-0511