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91% of Hotel Chains Use AI but Only 28% Have a Strategy, Choice Hotels Acquires Harvest Hosts for $130M, Is Your Agency Selling You AI Pixie Dust? - October 1, 2026

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October 2026

Fri, Oct 2 70% of Consumers Abandon AI Because It Forgot Them, Milan GOPPAR Up 34% on the Winter Olympics, What Tech Vendors Actually Want from Hotel Clients Thu, Oct 1 91% of Hotel Chains Use AI but Only 28% Have a Strategy, Choice Hotels Acquires Harvest Hosts for $130M, Is Your Agency Selling You AI Pixie Dust?

September 2026

Wed, Sep 30 You Publish the Rate, AI Quotes Booking.com, Non-Room Revenue Grew 35% vs 6.5% for Rooms, Hotel Tech Is Hard to Choose When AI Summarizes the Vendors Tue, Sep 29 Sloan Dean on Rebuilding Hotel Management from First Principles, Hotel AI Is Only as Good as Its Data, Hilton's 2027 Traveler Has Stopped Chasing Perfection Mon, Sep 28 You Set the Rate. Booking Sets the Price. Royal Caribbean Acquires Sandals for $3B. 109 Hotel AI Use Cases Now Catalogued.Fri, Sep 25 AI Remembers What She Liked, Not Where She Stayed, U.S. ADR Hits an All-Time Record at $179, Hotel Restaurants Have a Structure Problem Not a Menu Problem Thu, Sep 24 Accor Deploys Hospitality's First AI Concierge at Scale, Travelers Are Two Years Ahead of the Industry on AI, The Middle Management Layer Nobody Develops Wed, Sep 23 The Only Person Who Knows What AI Got Wrong Is at the Front Desk, Humans-as-Luxury Opens Rome Future Week, 30 Years at the Wickaninnish Inn Tue, Sep 22 Sloan Dean Launches the First AI-Native Hotel Management Company, Booking Says Distribution Isn't Zero-Sum, Replace Headcount with HPOR Mon, Sep 21 She Didn't Choose Your Hotel, the Philippines Launched a Tourism AI with No DOT Data, Build Resort Sales Teams from the Inside Fri, Sep 18 Chinese AI Booked 800% More Rooms at Spring Festival, U.S. RevPAR Streak Ends After 21 Weeks, Tech Friction Costs More Than Licensing Thu, Sep 17 Google's DMA Changes Have Already Cut Direct Booking Clicks by 30%, Is First-Party Guest Data a Myth?, The Broadmoor Generated $1M in Direct Revenue from Follow-Up Calls Wed, Sep 16 Soneva's Neil Gallagher on Bare Luxury and What Stays When the SOPs Go, dormakaba Acquires Alliants, EU AI Act Is Now Changing What Hotels Can Show Tue, Sep 15 50% of Hotels Use AI but Under 10% See Real Impact, Your Guest Reviews Are Now Read by Machines Not Guests, How Much Should a Hotel Budget for Marketing?Mon, Sep 14 The Human Touch Has No Audit Trail, the Battle for the Guest Interface Is Starting Again, Laidback Luxury Is the Format ADR Above $1,500 Is Built On Fri, Sep 11 Your Hotel Website Is Now a Verification Tool Not a Discovery Tool, Only 6% of Hotels Appear Consistently in AI Results, AI Is Deskilling Junior Sales Leaders Thu, Sep 10 Google Stripped Rates from Its EU Hotel Unit, Anthropic's Risk Report Has Four Findings Hotels Aren't Reading, Staff Confidence Is a Guest Experience Strategy Wed, Sep 9 A Hotel AI Query Costs More Than a Google Search and AI Prefers Not to Ask, Forbes Ratings Drive 55% of AI Recommendation Frequency, Invest with Purpose in 2027 Tue, Sep 8 Hotel Distribution Is Splitting into Two Separate Ecosystems, Where AI Is Really Landing for Hotel Owners, Define the Decision Envelope Before AI Flies the Plane Mon, Sep 7 A Visa Change Hits the Floor Before It Hits the Report, Seven Accor Hotels Change Hands in the UK, Hotels Put AI Where the Value Isn't Fri, Sep 4 92% of Luxury Hotel Calls Capture No Guest Data, Luxury Marketing Is Structurally Incomplete, Your Largest Corporate Account May Be Your Worst Investment Thu, Sep 3 OYO's Autonomous GM Agent Has No One to Answer To, One Hotel Cut OTA Dependency from 100% to 10% in a Year, What Hotel Groups Really Want from Vendors Wed, Sep 2 AI Is Rewriting Your GDS Listing Before Corporate Travelers See It, Agent-to-Agent AI Will Bypass OTAs Entirely, U.S. RevPAR Forecast Raised to 5.1%Tue, Sep 1 The World Cup Moved Group Demand Instead of Blocking It, Is SEO Hospitality's Most Overrated Discipline, Only 10% Feel Ready for AI

August 2026

Mon, Aug 31 Hilton Wires Into Google, ChatGPT and Claude, Airbnb Brings 650 Million Accounts to Hotels, Bad Records Keep You Out of AI Answers Fri, Aug 28 Google Ships Agentic Booking and Puts a Points Price Beside Your Rate, HVS Holds 4.5% for 2026, 98% of Ready Buyers Abandon Anyway Thu, Aug 27 US July RevPAR Up 8.2% on a World Cup Bump, Half of All AI Pricing Advice Gets Overridden, Retention Is Up but Commitment Is Not Wed, Aug 26 The Only Guest Email You Own Is the One She Hands You, 69% Decide on AI Summaries Alone, Branded Residences Get a Reality Check Tue, Aug 25 The Guest Data OTAs Send You Comes With a Countdown, World Panel Weighs the Human-Free Hotel, Luxury RevPAR Runs 15.9% Ahead Mon, Aug 24 Google Wires Agentic Booking to the GDS, IHG Converts 14 Kyoto Hotels in One Deal, European Booking Windows Compress Fri, Aug 21 AI Can Score Every Visitor on Your Hotel Website in Real Time, Shanghai Built the Terminal Before the Interface, Emerging Markets Build Sales Instincts Luxury Markets Never Could Thu, Aug 20 H1 2026 Was Stronger Than It Looks but Unevenly So, Hotels Are Confusing Having AI with Having a Strategy, Are We Over-Specialising Hotel Marketing?Wed, Aug 19 From Search Box to Travel Advisor: IHG’s Kim Smith on the Next Phase of AI Booking Tue, Aug 18 Proactive Destinations Recover 1.5x Faster from Crises, Fitness Is Becoming a Primary Booking Driver, Your Next Guest May Be a Robot Mon, Aug 17 You Own the Resort but Not Its Guests, Gen Z Finds Hotels Through Influencers Not Search, Your Five Hotel AIs Have Never Met Each Other Fri, Aug 14 AI Agents Are Reading Guest Data to Mark Up Prices and Hotels Get Their Listed Rate, Marriott and Therme Partner on Wellbeing, Disconnection Is the New Luxury Thu, Aug 13 Can AI Ads Become the New Metasearch, Top Hotels Earn EUR257 Per Room from Room Service vs. EUR99 at the Median, the PMS Debate Exposed from the Inside Wed, Aug 12 Tripadvisor and Airbnb Merge Experiences Inventory, ChatGPT Ads Are Live for Hotels at $3-3.50 CPC, Your AI-Edited Copy Is Now Watermarked by Law Tue, Aug 11 U.S. RevPAR Forecast Raised to 4.4% but a Government Shutdown Could Cost $1B a Week, Hospitality Must Go Triple on Materiality, Win the AI Decision Layer in Six Stages Mon, Aug 10 Hotels Are No Longer Selling Rooms, A Great Restaurant Now Sells the Room Upstairs, Independent Hotels Risk Losing AI Bookings by Default Fri, Aug 7 World Cup Added $680M in Incremental U.S. Rooms Revenue, Kill the Sales Hero Culture, Volume Records Obscure the Real Hotel Competition Thu, Aug 6 Booking's Commission Is the Cheapest Thing It Takes from You, Luxury Has Confused Abundance with Value, Is Zero Rate Leakage Actually Possible?Wed, Aug 5 AI Travel Efficiency Is Rising but Bookings Are Not Converting, Travel Agencies Grew Hotel Bookings Twice as Fast as OTAs, AI Containment Failures Are Already Happening Tue, Aug 4 Expedia Acquires AI Travel Planner Layla, Hotel GMs Share What AI Actually Taught Them, Business Travel Hits Record $1.71 Trillion Mon, Aug 3 Five Hotels Take Half of All AI Recommendations, Agentic Booking Has No Commission Answer, Hyatt Q2 RevPAR Up 5.9%

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