How to spot promising new opportunities during service design
The hospitality and service industry involves developing and adapting solutions and services that create better value and user experience –services that improve customers' satsifaction, thus quality of life. One of the best ways to achieve this is through service design with processes like rigorous service concept validation. However, you must identify an opportunity or gap in market first before designing a service as the solution. You must be able to identify the best opportunities and develop the best and most viable solutions with service excellence at the core of your service design.
By Franck Louveau, Consultant - Service DNA, EHL