Guest expectations have evolved in recent years especially during the pandemic. The right technology – specifically, a Central Data Management (CDM) system built around a centralized guest profile – can enable hotels to meet these.
A new White Paper, written by Dr. Michael Toedt, examines why it’s so important for these tech changes to happen and why the change management process must be led from the top.
It answers the following questions that concern hoteliers – especially CEOs:
- How guest expectations have changed
- How the IT landscape has changed
- How technology can help to meet the changing guest expectations
Click here to read more, or check out the attached PDF.
About dailypoint™ – Software made by Toedt, Dr. Selk & Coll. GmbH
dailypoint™ is the leading Data Management and CRM platform for demanding individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter, or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile like never before.
The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with almost 200 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.
dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its distribution partners D-EDGE and XNProtel. For more information, please click www.dailypoint.com