World Panel
Viewpoint27 January 2020

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

Digital Marketing in Hospitality

— 9 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Remy Merckx
Former Senior Vice President | Global Digital & Marketing at Radisson Hotel Group,
Simone Puorto
Founder | CEO | Futurist
Frederic Gonzalo
Travel & Hospitality expert. Digital Marketing & Strategy Speaker and Consultant
Peter O’Connor
Professor of Strategy at University of South Australia Business School
Scott Dahl
Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Martin Soler
Partner at Soler & Associates
Daniel E. Craig
Founder, Reknown
Ross McAlpinesupplier view
Vice President, Client Services at Vizergy
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