STR reports US hotel performance for week ending 2 January 2010
The U.S. hotel industry reported increases in occupancy and revenue per available room during the week 27 December 2009-2 January 2010, according to data from STR. This is the first week in which two of the three key performance metrics were positive since the week ending 20 December 2008.
The U.S. hotel industry reported increases in occupancy and revenue per available room during the week 27 December 2009-2 January 2010, according to data from STR. This is the first week in which two of the three key performance metrics were positive since the week ending 20 December 2008.
In year-over-year measurements, the industry’s occupancy increased 5.9 percent to end the week at 45.5 percent. Average daily rate dropped 4.0 percent to finish the week at US$99.79. RevPAR for the week rose 1.6 percent to finish at US$45.37.
Among the Top 25 Markets, St. Louis, Missouri-Illinois, experienced the largest occupancy increase, jumping 35.4 percent to 42.2 percent. Three other markets reported occupancy increases of more than 20 percent: Philadelphia, Pennsylvania-New Jersey (+26.8 percent to 42.6 percent); Boston, Massachusetts (+23.6 percent to 40.9 percent); and Atlanta, Georgia (+21.5 percent to 43.3 percent). Houston, Texas (-6.3 percent to 34.4 percent), and San Francisco/San Mateo, California (-2.4 percent to 61.6 percent), were the only markets to report occupancy decreases for the week.
Atlanta was the only market to post an ADR increase, up 3.9 percent to US$73.37. Three markets experienced double-digit ADR decreases: Houston (-13.2 percent to US$69.88); Phoenix, Arizona (-12.8 percent to US$91.04); and Denver, Colorado (-10.0 percent to US$72.20).
St. Louis led the RevPAR increases, jumping 33.5 percent to US$28.72, followed by Atlanta (+26.3 percent to US$31.74), Philadelphia (+21.2 percent to US$40.31), and Boston (+20.9 percent to US$44.39). Two markets posted RevPAR decreases of more than 10 percent: Houston (-18.7 percent to US$24.07) and San Francisco/San Mateo (-12.0 percent to US$68.24).
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.