STR reports US hotel performance for week ending 11 September 2010
In year-over-year comparisons, occupancy increased 2.7 percent to 54.2 percent, average daily rate fell 2.0 percent to US$92.84, and revenue per available room ended the week virtually flat with a 0.7-percent increase to US$50.32.
The U.S. hotel industry reported mixed results in the three key performance metrics during the week of 5-11 September 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 2.7 percent to 54.2 percent, average daily rate fell 2.0 percent to US$92.84, and revenue per available room ended the week virtually flat with a 0.7-percent increase to US$50.32.
“After 13 consecutive weeks of increases, the numbers were a bit down this week,” said Steve Hood, senior VP at STR. “Rosh Hashanah, which was on 9 September 2010 compared to 19 September 2009, had an effect on the numbers. Also, looking at the Chain Scale segments, the Upper end hotels took the biggest hit. The Luxury segment and the Upper Upscale segment were the only two segments to report decreases in all three of the key measurements.”
Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest increases in all three key performance metrics. The market’s occupancy rose 55.1 percent to 58.7 percent, ADR increased 15.5 percent to US$96.61, and RevPAR soared 79.1 percent to US$56.73. Performance for the week was boosted by the opening night of the NFL football season as well as various conferences in the area, Hood said.
Besides New Orleans, three top markets ended the week with double-digit occupancy increases: Dallas, Texas (+12.7 percent to 46.6 percent); Nashville, Tennessee (+10.9 percent to 53.2 percent); and Orlando, Florida (+10.7 percent to 45.8 percent). New York, New York, fell 7.6 percent to 80.6 percent, posting the largest occupancy decrease.
Two markets experienced double-digit ADR decreases: Chicago, Illinois (-12.0 percent to US$103.11), and Atlanta, Georgia (-11.1 percent to US$76.56).
Three markets, excluding New Orleans, reported RevPAR increases of more than 10 percent: Oahu Island, Hawaii (+14.2 percent to US$123.21); Orlando (+11.5 percent to US$32.71); and Dallas (+10.7 percent to US$36.23). Chicago posted the largest RevPAR decrease, falling 15.1 percent to US$59.83, followed by Phoenix, Arizona (-12.5 percent to US$28.84), and San Francisco/San Mateo, California (-10.4 percent to US$94.73).
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.