STR reports U.S. Q4 2010 results
The U.S. hotel industry reported increases in all three key performance metrics for fourth-quarter 2010 in year-over-year measurements, according to data from STR.
The industry's occupancy increased 7.1 percent to 53.5 percent, average daily rate rose 1.9 percent to US$98.25, and revenue per available room was up 9.1 percent to US$52.59.
"The U.S. hotel industry continued its steady climb toward full recovery in the fourth quarter of 2010," said Bobby Bowers, senior VP at STR. "RevPAR gained more than 9 percent, driven by the highest quarterly occupancy growth (7.1 percent) STR has ever recorded.
"We expect continued RevPAR improvement in 2011, with greater contribution from ADR and continued but more moderate occupancy gains," Bowers added. "Our current 2011 forecast calls for RevPAR growth of about 6 percent, driven primarily by ADR."
Among the Top 25 Markets, five experienced occupancy increases of more than 10 percent: Detroit, Michigan (+14.8 percent to 52.8 percent); Orlando, Florida (+12.0 percent to 62.4 percent); Phoenix, Arizona (+11.8 percent to 56.8 percent); Atlanta, Georgia (+11.7 percent to 54.9 percent); and Dallas, Texas (+10.2 percent to 52.9 percent). None of the top markets reported occupancy decreases for the quarter.
New York, New York, achieved the largest ADR increase, rising 8.2 percent to US$276.07, followed by Boston, Massachusetts, with a 5.0-percent increase to US$146.38. Philadelphia, Pennsylvania-New Jersey (-2.9 percent to US$109.25), and Nashville, Tennessee (-2.8 percent to US$88.15), reported the largest ADR decreases for the quarter.
Two markets reported RevPAR increases of more than 15 percent: Orlando (+17.1 percent to US$58.42) and Atlanta (+16.5 percent to US$45.80). Nashville was the only top market to report a RevPAR decrease (-1.0% to US$47.83).
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.