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China - a 2013 market snapshot and the outlook for 2014 and beyond

New policy to boost tourism. “The Outline for National Tourism and Leisure (2013-2020)” issued by the State Council of China aims to encourage people taking paid annual leave days and thus promote the healthy development of tourism services. Currently, Chinese people rely heavily on the two “Golden Weeks” for vacation, which causes much chaos and puts strain on hotels and tourism infrastructure.

Linda Li
By Linda Li, Project director, Horwath HTL Beijing Office, Horwath
China
Asia Pacific China
Linda Li
Linda Li
Project director, Horwath HTL Beijing Office, Horwath

Linda Li is the project director of Horwath HTL Beijing Office. She has worked with Horwath for over 7 years and participated over 100 hotel and tourism projects throughout the region. She is also the associate editor of the annual publication, the China Hotel Industry Study.

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At Horwath HTL, our focus is one hundred percent on hotel, tourism and leisure consulting. Our services cover every aspect of hotel real estate, tourism and leisure development. Our clients choose us because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each project we help is different, so we need all of the experience we have gained over our 100-year history.