Italy - a 2013 market snapshot and the outlook for 2014 and beyond

Extra-European markets will stimulate demand in 2014 (+6.6%), with consolidation of the Japanese and US markets, according to a major national tourism watch. There will be a further increase of flows from Central Europe. No evidence of recovery of the domestic market is given, but Italian demand should not fall further.

Europe Italy

Zoran Bacic is Senior Partner and Managing Director of Horwath HTL in Italy. He studied economics in Croatia and Italy. He has been the team leader on various development and research projects, and was Company Founder and Development Department Manager for the nautical tourism company Adriatic Club Yugoslavia.

At Horwath HTL, our focus is one hundred percent on hotel, tourism and leisure consulting. Our services cover every aspect of hotel real estate, tourism and leisure development. Our clients choose us because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each project we help is different, so we need all of the experience we have gained over our 100-year history.