Poland Hotels & Chains Report 2023

Over the last 20 years or so, branded hotel products have started to become more and more prevalent in Europe and the Middle East. We are still nowhere near North America when it comes to brand penetration, but the industry has been moving in that direction.

In many ways, 2022 saw an extraordinary recovery. RevPAR levels in many destinations reached pre-19 numbers, and for the first time in a very long time, a significant amount of this was driven by increases in room rates.

Key Points

• After COVID-19, the number of chain hotels in Poland grew by 7% (2019 vs 2022) due to previously started projects. According to original plans of investors this growth should have been much higher but many projects were stopped due to problems with financing.
• The importance of international chain hotels grew. In 2022, they are 50% of all chain hotels in Poland with much bigger number of rooms than domestic chains.
• During the Covid-19 pandemic, the best results in terms of occupancy and ADR were achieved by resort destinations, where domestic guests were the overwhelming majority.
• Chain hotels are still interested in entering resort destinations
• International hotel chains are more interested in opening hotels in resort destinations. In 2020, a new Radisson Blu was opened in Szklarska Poręba and another Radisson was announced in Ostróda (Masuria District). Moreover, 2 Movenpick hotels have been announced, one in Zakopane (to be opened in 2023).
• We expect COVID-19 will stop popularity of lease agreements.
• Due to the COVID-19, we expect less interest in lease agreements based on fix rates. Operators will rather focus on variable rents. Preferred currency is PLN.

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Stephanie Henley

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