Beyond the Booth: How Smart Hospitality Vendors Turn Trade Show Buzz into Real Revenue
Are you really getting the most value from your tradeshow investment?
By Susan Tucker, Partner & COO, The Lure Agency, Lure Agency
Opinion Articles
15 Unconventional Sales Tips for Your Hotel
Being stuck in a rut as a hotelier sucks. We’ve all been there. Those sleepless nights, staring at the ceiling, wondering what else you can try to drive sales for your hotel.
By Remko West, COO & co-founder, Xotels
The New Language of Luxury & Lifestyle Hospitality: Presence, Purpose, and the Art of Quiet Transformation
Luxury is learning to speak a new language, one that whispers rather than shouts.A language made not of extravagance, but of emotion. Not of spectacle, but of stillness.
By Nicolas Frangos, Chief Executive Officer (CEO), Luxxie Lime - Luxury & Lifestyle Hospitality
Hospitality Perfection at Halekulani in Honolulu
In our travels for business and pleasure, we have had the opportunity to experience what now amounts to hundreds of luxury properties. Many of our visits are short, one or two nights, with most time spent in conferences or offices and a lack of vitamin D. These ‘quickies’ give you a feel for décor, topline service, and usually a snippet of their F&B prowess (especially when you are fortunate enough to dine with the GM!). But to really appreciate the essence of a property requires an in-depth period of a week or more.
By Larry Mogelonsky and Adam Mogelonsky
The Intersection of F&B and Revenue Management in Hotels
For Jason D’Agostino, the path to becoming a hospitality revenue leader didn’t start with rate codes or STAR reports – it started in the kitchen.
By Jason Q. Freed, Hospitality Data Evangelist, Otelier
Hospitality with personality: how to scale authenticity
Some hotel brands stand out the moment you land on their website. Staypineapple is one of them. Known for its irreverent tone, personal touches and community feel, the brand has built something that can’t be manufactured: a culture of genuine connection.
Agentic Browsers for Analytics deep dives
A lot of agentic stuff is really good on paper. But then it fails just on the crucial part that makes the result useless - there are exceptions.
By Martin Soler, Partner, Soler & Associates
AI-Driven Personalization: How Hospitality Brands Achieve 40% Increases in Repeat Bookings
Personalization has become essential in today's hospitality industry. Travelers now expect experiences tailored to their preferences, not generic service. While hotels and cruise lines recognize this shift, many struggle to bridge the gap between what guests want and what they currently offer. AI-driven personalization is changing this dynamic, delivering real results through increased repeat bookings and stronger guest loyalty.
By Scott Kenyon, Co-Founder & Chief Revenue Officer, Applaudo
"But We Need a Local Revenue Manager!"
"But We Need a Local Revenue Manager!" No. You need someone who knows what the hell they’re doing.
By Fabian Bartnick, Founder, Infinito
Introducing the Customer Confidence Score™ (CCS)
Recently, I wrote about a customer trust survey. The feedback was amazing, which compelled me to take this a step further. After more writing and additional research, I recognized the need for more attention to a metric that measures a customer’s trust, which will directly correlate with customer satisfaction levels, loyalty, and any metric that measures what keeps customers or drives them away.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
4 strategies hoteliers are using to run their social channels
Social media is both an opportunity and a threat for hotels. An opportunity because social selling is becoming a big revenue generator, and social is a space where brand building is endemic. But it’s a threat too – because many hoteliers lack time, knowledge and resources to feel they can be truly effective. Here’s what hotel teams are actually doing in practice to make their social channels work.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
5 simple principles that help your hotel appear in AI recommendations
The age of AI search is here and it’s already reshaping how travelers discover and book hotels. Instead of scrolling through endless links, guests now expect AI platforms like ChatGPT, Gemini, or Perplexity to “do the Googling for them” and deliver one trusted answer. As a hotel operator, your job is to make sure your property is part of that answer. That ensures that you: stay visible, capture more direct bookings, and stay ahead of competitors in this new distribution landscape.
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
The guest has arrived. The card hasn’t.
It’s a scenario business travellers know all too well. You arrive at your hotel after a long flight, luggage in hand, mind on tomorrow’s meetings. The hotel lobby looks welcoming, until the front desk asks for a credit card. Again. You explain it’s a corporate booking. You mention the virtual card. The staff dig through faxes or refresh emails. Minutes pass. Frustration rises. Your trip is supposed to be starting, but it already feels off. And it’s not just anecdotal. Recent research from Conferma, surveying business travellers across the UK, US, and ANZ, shows that hotels are still tripping over the very first hurdle.
How Digital Nomads Could Reshape Global Work Dynamics, Business Ecosystems, and Travel Culture
As AI accelerates remote work, digital nomads are reshaping the global workforce and the travel industry. This article explores the evolving digital nomad culture, its impact on organizational structures, social policy, and entrepreneurship.
By Jungho Suh, Assistant professor of management and project director, GWU
Passalacqua as the World’s Best Hotel and Hospitality’s True Soul
What does it take to be recognized as the best hotel in the world? With the latest estimates putting it at around 187,000 properties worldwide, winning this distinction is, statistically speaking, more prestigious than the Academy Awards or nearly any other glamorous honor for other industries. While some may think its perfect service and glamorous accommodations, the real answer is soul.
By Larry Mogelonsky and Adam Mogelonsky
Destination AI Conference: Cutting through “AI Slop” and Finding what Hoteliers Need to Know
Stephanie Smith of Cogwheel attended the Destination AI Conference for Hoteliers in Washington DC on September 30, 2025.
By Stephanie Sparks Smith, CEO & Digital Matriarch, Cogwheel Marketing, Cogwheel Marketing & Analytics
Email Is About to Become Your Most Important Customer Interface
The hospitality industry has overlooked email and the inbox for too long. While hotels invest resources in websites and social media, email remains one of the most valuable yet underinvested in customer touchpoints. Not only the hotel’s own email marketing program, but also emails from trusted, third-party media brands that lend credibility and discovery en masse in the upper funnel, before your potential guests have started searching or making purchase decisions.
By Nick Slavin, CEO and Co-Founder, Curacity
Triptease Date Boost: Automatically focus marketing on your priority dates
Every hotelier knows the frustration of hard-to-fill dates, whether they be midweek lulls or seasonal dips. That’s why we’ve built Triptease Date Boost, our new feature that gives you more control over your priority dates and helps you fill more rooms when you need it most.
By Genevieve Horchler, Product Marketing Manager, Triptease
You Don’t Have to Bet to Hit the Customer Experience Trifecta
If you go to the horse race, you can place a bet known as the trifecta. This is where you correctly predict which horses will finish first, second, and third, and in the specific order. The payout is typically big because, while it’s simple in theory and easy to explain, it is a hard bet to win.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The Revenue Blindspot: Seeing What You’re Missing without Data-Driven Revenue Management
Human expertise complements technology, maximizing performance through balanced oversight and trust.
By Klaus Kohlmayr, Chief Evangelist and Development Officer, IDeaS