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Opinion Articles

Opinion Article

How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hotel is important when booking. Additionally, 67% of travelers would pay more to stay at a hotel that aligns with their preferred vibe, highlighting the significance of personalized and unique experiences in the hospitality industry.

Filipe Machaz
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems
Opinion Article

The Hotel Company of the Future (What Happens When You Ditch the Three-Legged Stool)

Imagine a hotel company that doesn't rely on a Frankenstein-esque business model cobbled together from a franchise, a management company, and a brand – each with their own agenda, their own KPIs, and absolutely zero alignment. Imagine instead a sleek, modern, hospitality-first, customer-centric organization that actually makes sense.

Ira Vouk
By Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
Opinion Article

When the Sky Becomes the Amenity

Every hotel promises escape. But few offer anything worth escaping into. In a world drowning in curated noise, the idea of a place that offers nothing starts to feel oddly luxurious. No notifications. No itinerary. Just open sky and unapologetic quiet.

Vafa Foroughian
By Vafa Foroughian, MBA in Hospitality & Tourism | Business Strategy & Research | Future of Service Design | Feasibility, Concepts & AI in Experience, Vafa Foroughian
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Opinion Article

How AI Increases Hotel Profit: From Automation to Upsell

Digital transformation in the hotel business is no longer optional - it’s a necessity. Hotels today face staff shortages, rising operational costs, and increasing guest expectations. Against this backdrop, artificial intelligence (AI) has evolved from a buzzword into a powerful tool for boosting profitability.

Iana Petrova
By Iana Petrova, Business development leader and hospitality technology expert, Iana Petrova
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Opinion Article

Booking.com Just Ghosted Travel Influencers – And What This Means for Your Hotel

Remember all those niche travel bloggers and cool social media creators who helped your hotel pop up in feeds worldwide? Booking.com just slammed the door in their faces. And basically in yours too… But, don’t worry WIWT got you covered as we tell you exactly what this means for your hotel, in this article from our perspective as a Travel Affiliate Program.

Patrick Landman
By Patrick Landman, CEO & Founder @ WIWT - WISH I WAS THERE, WIWT
Opinion Article

Re-Imagining Hospitality: Hilton Anaheim's Approach to Modern Hotel Marketing

In today’s competitive hospitality landscape, effective marketing is essential for positioning a hotel as a premier destination. At Hilton Anaheim, one of Southern California’s largest and most iconic properties, we embraced a strategic approach that blends digital innovation, personalized guest engagement, and community-driven partnerships to stand out in the market.

Jason Abdullah
By Jason Abdullah, Complex Director of Marketing, Hilton Anaheim, Hilton
Anaheim, California, United States