Press Releases

HSMAI Celebrates 68th Annual Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) celebrated the best in travel marketing at the Adrian Awards Celebration on Tuesday, February 18, at the New York Marriott Marquis, with more than 500 industry and agency executives in attendance. This year, the 68th annual competition theme, “Wish You Were Here,” celebrates the moments and contributions that comprised the most innovative and successful travel marketing, public relations, advertising, and integrated campaigns.

Hyatt Introduces Asia Pacific Meetings & Events Alliance to Streamline Multi-City Event Planning for Organizers

Hyatt is proud to announce the launch of the Hyatt Asia Pacific Meetings & Events Alliance, a strategic initiative designed to streamline multi-year, multi-city event planning across the Asia Pacific region. Building upon the success of the Hyatt Convention Alliance, Hyatt Wellness Alliance and Hyatt Resort Alliance in the United States, this new Asia Pacific program aims to provide corporate planners with a seamless, efficient, and centralized approach to event management across multiple Hyatt properties in the region.

GAIN and Terrapinn Announce Strategic Partnership for NoVacancy Asia 2025

Growth Advisors International Network (GAIN), the leading global travel & hospitality advisory firm for growth & innovation, is proud to announce its strategic partnership with Terrapinn, a global events company, whose events promote innovation and technology that changes people’s lives, as the Knowledge & Networking Partner for NoVacancy Asia 2025. This collaboration marks a significant milestone in shaping the future of Asia’s hotel and accommodation industry.

Positive industry outlook reflected at ITB Berlin 2025

ITB Berlin is setting the pace shortly before the trade show begins: with 95 per cent of the display area already booked, a record number of international exhibitors from 165 countries as well as strong growth in key travel segments, the World's Leading Travel Trade Show reflects the upturn in the travel industry. Demand is particularly high in the cruise sector, as well as Southern Europe, Asia and Africa. The travel technology sector is also booming, and now occupying a larger area in Hall 4.1. Regular exhibitors including Trenitalia, Panama and Hamburg, as well as new participants such as Djibouti and Visa, are giving the show an extra boost. Albania, this year's host country, will host a spectacle for "all the senses" in Halls 3.1 and 4.1. Taking as its slogan ’The Power of Transition Lives Here’, the ITB Berlin Convention focuses on the major challenges and opportunities in global tourism. In addition to a wide variety of exhibitors, participants can also look forward to numerous new event formats such as the ITB Transition Labs and trade visitor tours, as well as the ITB Travel & Tourism Report.

HSMAI Europe Strengthens its Commitment to Future Hospitality Leaders with Key Appointment and Expanded Roster of Initiatives For Students and Young Professionals

HSMAI Europe is doubling down on its commitment to nurturing future hospitality leaders with the appointment of Yana Kyrylyuk as Young Talent Programme Manager. A natural fit for the role, Yana transitions from Chair of the HSMAI Europe Student Council to steer projects that guide students and young professionals towards thriving careers in the industry.

Hotel Marketing Association celebrates 30 years of excellence in hotel marketing

The Hotel Marketing Association (HMA) is delighted to announce the 30th annual HMA Hotel Marketing Awards – marking three decades of recognising and celebrating marketing excellence within the UK's hotel industry. This milestone event will take place in June 2025, honouring outstanding marketing campaigns and exceptional talent that have significantly contributed to the sector’s success.

Booking.com Highlights Personalized Travel Experiences in New Booking.yeah Ad Campaign

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign that celebrates YEAHs experienced throughout the travel journey, the new creative will debut live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities and “find exactly what they’re booking for.”

Easter 2025: École Ducasse Celebrates The Olive Tree, A Universal Symbol Of Peace And Renewal

Paris, 4 February 2025 – École Ducasse is preparing to celebrate Easter with a one-of-a-kind collection. Highlighting the olive tree—an emblem of peace, hope, and resilience—this initiative is both a gourmet delight and a bearer of profound symbolism. This sensory and cultural journey invites chocolate lovers and connoisseurs of exceptional craftsmanship to discover creations that transcend borders.

Booking.com’s Traveller Review Awards 2025 Recognize a Record 1.71 Million Partners, and Unveil the Year’s Most Welcoming Destinations

Booking.com, a global leader in connecting travelers to an unmatched selection of incredible accommodations, activities, and transportation options, including flights, car rentals, and taxis, is proud to announce the recipients of its 13th annual Traveller Review Awards. Based on over 360 million verified customer reviews, the awards honor travel partners who consistently deliver outstanding hospitality and service. In 2025, a record-breaking 1.71 million partners are being recognized, an 16% increase compared to the year prior. This includes 1,711,539 accommodations, 1,329 rental car companies and 124 taxi providers.

Unlocking MICE Potential

On January 15, 2025, HSMAI Europe successfully hosted the “Designing Leverage of MICE Potential in the Business Mix” workshop at The Savoy Hotel in London. This exclusive, by-invitation-only event was one of the highlights of the HSMAI Europe Commercial Strategy Week, attracting industry leaders and experts to collaboratively explore strategies for enhancing MICE within the business mix.

ibis Celebrates 25 Reasons to Travel in 2025

As data from ibis reveals a third of people (31%) want to travel more in 2025 that they did in 2024 and 22% are prepared to spend more in travel this year, ibis is inviting travellers to 'Go get it' with the ultimate travel inspiration – 25 Reasons to Travel in 2025. Partnering with travel trend experts Globetrender, ibis has identified the most exciting events, festivals, and cultural moments across the globe, inspiring travellers to explore new horizons, seize every opportunity, and experience life to the fullest.