The Plasencia Group, a leading, privately-owned lodging investment advisory firm, is pleased to announce a promotion in its Southwest Region. John Plasencia has been named Managing Director, specializing in single-asset and portfolio transactions for full-service, premium select-service, boutique and resort properties across all regions of the United States. John has advised a wide range of clients, ranging from privately held owner-operators and high-net-worth individuals, to management companies, private equity funds, and REITs. Before joining The Plasencia Group in 2014 as a Senior Financial Analyst, John worked in development and acquisitions roles at Interstate Hotels & Resorts.