Marriott Hotels in the UK has asked five thought leaders including TV presenter and charity founder, Katie Piper, and England rugby ace, Danny Care, to share their vision of the hotel guest room of the future. Marriott Hotels is now calling for the public to vote on their favourite elements of the rooms on www.travelbrilliantly.co.uk/guestroom before 20 October 2014. All voters have a chance of winning a four day trip to Marriott's new hotel, Istanbul Marriott Hotel Sisli, Turkey. From an interactive Instagram wall and selfie sticks to mind controlled projectors, the room designs are packed full of innovations and technology that reflect the needs and wants of the Millennial traveller. Visitors to the site will vote on the best elements of each room design to create one winning concept that will be built as a show room in Westfield London (from 27 October to 2 November 2014). While the show room will not be replicated at Marriott Hotels; it represents a creative example of co-created innovation that aims to inspire the future of travel. How the Tribes Were Born Following the launch of Marriott Hotels' global campaign Travel Brilliantly in 2013 that represented a bold move in amplifying the brand's dedication to leading the future of travel, Marriott Hotels in the UK set out to discover more about the lifestyle habits of Gen Y's – 18-35 year olds - in Britain. The survey findings identified the emergence of five Gen Y Tribes grouped together by similar attitudes, lifestyles and aspirations. The tribes are: