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Primland, Auberge Resorts Collection Unveils Property Refresh

Primland, Auberge Resorts Collection, a premier resort nestled in Virginia's Blue Ridge Mountains, today debuts a significant redesign effort that redefines back-to-nature luxury and sensibility in the Southeast. In collaboration with renowned design firm, Chad Dorsey Design, the renovation introduces fully refreshed public spaces, a new signature restaurant, Leatherflower, as well as two brand new Mountain Top Tree House Suites, representing the ultimate in elevated accommodations overlooking the stunning Blue Ridge Mountains.

Will Rentschler has been appointed as General Manager at Primland, Auberge Resorts Collection

The award-winning luxury resort situated atop the Blue Ridge Mountains in Virginia, Primland, Auberge Resorts Collection, is pleased to announce the appointment of Will Rentschler as General Manager. Industry veteran Rentschler joins the resort team as it enters a new era, with the revitalization of the property's main lodge and introduction of two brand-new culinary outlets set to debut in March 2024.