Club Med – the original all-inclusive resort company – is proud to announce today the appointment of Patrick Mitchell as Vice President of Sales for the North American Zone as part of a continued growth strategy for the brand. Following the events of 9/11, Club Med North America, along with the rest of the travel industry, suffered major financial consequences. It was a moment of reflection and Club Med made the decision to move forward with a major repositioning and multimillion dollar product investment that had been planned. The new focus on family upscale vacations proved to be successful with continued annual growth in profitability and customer satisfaction. Today, the brand is ready to reclaim its position as the leader in all-inclusive vacations.
With more than 15 years of experience in the hospitality industry, Patrick Mitchell has most recently held the position as Vice President of Global Sales Strategy and Planning at Norwegian Cruise Line. Previously, Mitchell held various positions at Royal Caribbean Cruise Line including Vice President of Corporate Marketing and Sales, Vice President of National Accounts, Associate Vice President of Field Sales and Associate Vice President of Marketing Services. Mitchell brings extensive expertise in strategic planning, development of sales planning methodologies and an impressive track record of growth of new sales distribution channels including a focus on developing the meeting and incentive market. Mitchell obtained his MBA from Yale University.