MILAN, Italy – Hilton today announced the signing of an agreement with ELE Spa for Spark by Hilton Milan Linate Airport, marking the debut of the Spark by Hilton brand in Italy. The 118-room hotel is due to open to guests later this year. Spark by Hilton will become Hilton’s 11th brand trading or pipeline in Italy and will mark its entry into the premium economy segment.
Aethos unveils its second brand campaign featuring celebrity models at Aethos Mallorca, with Milan pop-up activations and programming across all properties.
CoStar data shows Milan hotels achieved record March performance with EUR202.42 ADR, driven by Fashion Week, MCE tradshow, and Winter Paralympics.
CoStar data shows Milan averaged 83.4% occupancy during the Winter Olympics, with luxury properties posting RevPAR gains of 321.9% year over year.
Ruby Group continues to grow its presence in Italy with a new Ruby Hotels project in Milan. Following successful openings in Florence and Rome, the upcoming Ruby hotel marks the group's third location in the Italian market. Located in the vibrant Isola district, the hotel brings the brand's Lean Luxury philosophy to one of Europe's most influential lifestyle destinations. The hotel will feature 128 rooms and reflect Milan's distinctive urban energy. The project is being developed in partnership with landlord Kervis SGR S.p.A.
CoStar data shows February occupancy will hit 77.9%, the highest on record for Milan, with ADR jumping 48.1% year over year.
Data shows Milan hotels respond to only 24-50% of reviews compared to 61.7% European average, with lessons from Paris 2024 Olympics highlighting pricing and reputation risks.
The sample of branded full-service hotels* in Milan recorded a slight increase in profit during the 12 months ending in July 2025, compared to the same period last year. GOP per Available Room (GOP PAR) rose by 0.9%, driven by a 0.2% increase in revenue and supported by a 0.2% decrease in expenses.
Driven by the Italian Grand Prix and Fashion Week, Milan posted its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a global leading provider of online real estate marketplaces, information, and analytics in the property markets.
Francesco Roccato, Managing Director of Northern Italy, will now also be leading the brand's newest property, The Carlton Milan. Francesco has over seven years of experience working with the group, joining as Cluster General Manager Northern Italy and General Manager at the Hotel de la Ville and Rocco Forte House in Rome. Previously, the General Manager at hotels including Nobu Hotel Marbella, The Franklin London, and Hotel Lungarno Florence, Francesco offers a wealth of experience to the successful launch of The Carlton Milan on November 6th.
The sample of branded full-service hotels in Milan recorded a decrease in profit during the 12 months running to September 2024. The GOP per available room (PAR) decreased by -5.4% due to a 1.7% revenue decrease and a marginal rise in expenses (+0.7%).
The Luxury Collection, part of Marriott International's portfolio of over 30 extraordinary hotel brands, announces that, as of today, Casa Brera, a Luxury Collection Hotel, Milan, following its recent opening in Autumn, joins the prestigious The Luxury Collection brand.
Aethos Milan was acquired by Aethos Hotels in 2021 from an art collector (formerly The Yard); the facility had undergone several expansions over the years, and the network infrastructure went through several installation phases with additions to both space and services. As a result, a network with little logic or structure, no documentation, consisting of multiple unconnected networks was in place, with connectivity provided by two different lines, one for the hotel and one for the new restaurant. Wifirst was called on to update this infrastructure, which was no longer suited to the standards of the Aethos brand.
Meliá Hotels International, the largest hotel group in Spain and a global leader in the hospitality industry, announced today the opening of Palazzo Cordusio Gran Meliá. The flagship property is located in the heart of Palazzo Venezia, a popular square known for its rich history and iconic design in the center of Milan. The property's ideal location, luxury amenities, and globally inspired dining concepts offer guests a city getaway and cultural immersion in Milan's rich history.
A magnificent location for a boutique hotel that deserves no less. With this philosophy in mind, Meliá Hotels International continues to expand its renewed vision of luxury hotels in Milan, a city renowned for its art and design, and one of the must-visit destinations in Southern Europe. Following on from the success of the avant-garde ME by Meliá, and just before one of the most anticipated hotels of this season opens its doors, the extraordinary Palazzo Cordusio by Gran Meliá, the company has announced its recent project by its newer brand The Meliá Collection, which will open in 2024, becoming the group's fifth hotel in this city.
A seasoned and respected leader, Massimiliano joins Galleria Vik Milano with over twenty-five years of hospitality experience. Please see more below and attached, and I hope this news will be of interest to you for HospitalityNet.com.
The new property will embody the energetic spirit and culture of Italy's fashion capital.
W Milan - Duomo will bring the brand's magnetic energy and distinctive design to the heart of Milan's Fashion District. Situated in a prime location, W Milan - Duomo will be within walking distance of the city's cultural landmarks including Piazza del Duomo, Teatro alla Scala and Galleria Vittorio Emanuele. Milan's vibrant and iconic shopping street, Via Montenapoleone, is just a three-minute walk from the hotel.
Meliá Hotels International and Generali Real Estate are delighted to announce that they will be partnering together in a unique project in Milan: a new Gran Meliá hotel opening in the city centre in 2023. This announcement confirms both players' confidence in Milan and their recognition of the investment opportunities within the city, as the travel industry recovers following the pandemic.
Milan received a hard knock earlier on this year with a very long and strict lockdown that affected all lives and businesses. Tiziana and Basilio Santoro had been running an authentic and popular Sicilian food truck ('BEDDA') in Milan for the past 5 years, specializing in the island's particular brand of tasty and unforgettable street food, when COVID-19 struck and momentarily shut down all operations. Ironically, they had just branched out into an elaborate new location that was to serve as their headquarters and fixed selling hub. Basilio, a true siciliano, ex-radio producer, DJ and professional raconteur, describes how putting the sharing of human experience at the center of their service and diversifying their offer has ultimately saved the BEDDA business from potential ruin.