The 2025 Australia Accommodation Barometer surveyed 250 industry executives, revealing 64% rate past performance as good/very good with plans to hire 7.4 employees per property on average.
January RevPAR hit AUD196.65, up 8.6% year-over-year, with peak performance on tournament Saturday reaching AUD354.94.
Perth hit 96% occupancy with record ADR of AUD409, while Adelaide saw RevPAR surge 326% year-over-year during the cricket series.
NYE rates hit AUD 1,009, while concerts by Jimmy Barnes and Lady Gaga also drove strong performance throughout December.
The article focuses on predictive analytics and machine learning applications for demand forecasting and competitor analysis, with Australian hotels reporting 15% booking increases for July-August.
CoStar data shows Perth hotels hit record ADR and RevPAR levels during cricket matches, with Adelaide bookings at 96.1% ahead of the third Test.
Melbourne hotels achieved record November RevPAR of AUD201.05 (+8.6%), driven by Melbourne Cup Carnival and Oasis concerts.
Australia leads Asia Pacific with 84% of submarkets showing RevPAR growth, driven by occupancy increases rather than rate hikes, while compression patterns shift from midweek corporate to weekend leisure demand.