The Rezidor Hotel Group is pleased to announce the appointment of Chema Basterrechea as Executive Vice President & Chief Operating Officer (COO).
Chema Basterrechea has been Chief Operating Officer at NH Hotel Group, prior to his appointment with Rezidor. Chema has worked for NHHG for more than 23 years, as Chief Operating Officer, Managing Director of different Business Units, Senior Vice President Food & Beverage, Director of Integration, Merger Integration Officer and General Manager. As an expert in operational excellence especially during mergers and acquisitions, Chema spearheaded a complete integration of all the different acquisitions: Benelux largest hotel chain, Golden Tulip Hotels, as well as Germany's Astron Hotels and the Italian Hotel Chains - Jolly Hotels and Framon into NH Hotel Group.
As Rezidor's COO, Chema will be responsible for all operational matters including brand standards implementation, operating procedures, review of operating models and organizational efficiency to improve the company's profitability and brand awareness. He will also identify new market segments and help expand the existing customer base of Rezidor and Carlson Rezidor Hotel Group.
Rezidor's five Senior Area Vice Presidents across Europe, the Middle East and Africa; leaders of Franchise Services, Safety & Security and Food & Drink will report to Chema Basterrechea.
48 years old, Chema is a Business Administration and International Finance graduate of London Business School, IESE Business School, University of Wisconsin and University of Oviedo. He is fluent in English, Spanish and Italian. Chema loves to ski, practices mountain biking, running and riding motorbikes in his spare time.
Chema will be based at Rezidor's Brussels Corporate Office.