Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, today announced a partnership with Maplewood Hotels & Resorts to develop
new Cambria Suites properties in Canada. Maplewood is a joint venture between
Driftwood Hospitality Management and Pacrim Hospitality Services Inc. "The lodging
sector in Canada is experiencing momentous growth, making it the ideal market to
bring the Cambria Suites brand to key locations," said Carlos Rodriguez, Driftwood's
executive vice president. "Through our strategic partnership with Pacrim, Maplewood is
perfectly poised to introduce Cambria Suites to today's Canadian traveler in key urban
markets." "Choice Hotels is excited to share the Cambria Suites experience with
Canadian travelers. The brand continues tremendous growth in top-tier, key markets
and Canada is an ideal location," said Michael Murphy, senior vice president, upscale
brands, Choice Hotels International. "The unique blend of style, smart design and
sophisticated technology that is the Cambria Suites experience is sure to resonate well
within this market." "Pacrim has been a major hotel developer in Canada since the
mid-1990s, and we are looking forward to developing Cambria Suites across Canada.
Our joint venture in Maplewood Hotels and Resorts with Driftwood Hospitality
Management provides outstanding opportunity to enhance our portfolio through new
build opportunities in Canada, the U.S. and beyond," said Glenn Squires, CEO of
Pacrim. "We expect to have a minimum of five Cambria Suites Hotels under
construction in 2014 with openings to occur starting in Spring of 2015." Designed as a
lifestyle hotel brand, all Cambria Suites properties are new-construction and feature a
larger lobby to give guests a more social atmosphere; all-suite rooms that are larger
than standard hotel rooms and include separate living, working and sleeping space; and
the latest MediaHub technology that allows hassle-free Internet connectivity for a variety
of electronic devices during their stay. Like all Cambria Suites hotels, the properties in
Canada will also feature the core fine amenities for which the brand has become
renowned: Reflect, a contemporary bistro featuring a dinner menu comprised of local
specialties, as well as a full bar and freshly prepared grab-and-go gourmet salads and
sandwiches; Refill, a barista bar featuring coffee and a hot breakfast buffet; and
Refresh, a state-of-the-art fitness center. For more information about Driftwood
Hospitality Management, and to stay up-to-date on the latest news, visit
TheDriftwoodDifference.com or follow Driftwood on Facebook, Twitter and LinkedIn. For
more information on Pacrim Hospitality Services, visit PacrimHospitality.com. About
Driftwood Hospitality Management Based in North Palm Beach, Fla., Driftwood Hospitality
Management, LLC is a leader in providing solutions-based services for the domestic and
international hotel industry. Guided by The Driftwood Difference – Flexibility, Diversity,
Integrity, Accessibility, Originality, the company covers the full spectrum of lodging
business needs. From full-service, upscale and upper-upscale hotels to mid-size
extended-stay, select and limited-service properties, Driftwood's portfolio represents
virtually every segment of the hospitality industry. Focused on strategic acquisition,
development, third-party management, asset management and receivership, Driftwood
has extensive management experience and relationships with most major brands,
including Starwood Hotels & Resorts Worldwide, Hilton Worldwide, InterContinental
Hotels Group, Inc., Carlson, Choice Hotels International, Inc. and Wyndham Worldwide.
With offices in Costa Rica, Scottsdale, Ariz. and Miami, Fla., the company and its hotels
have received more than 20 industry awards in the past three years. About Pacrim
Hospitality Services Inc. Pacrim Hospitality Services Inc. is one of Canada's largest,
privately-owned hotel management and development companies with a portfolio of 46
hotels throughout Canada and the United States totaling more than 4,800 hotel rooms
and suites. Formed in 1997, Pacrim has a wealth of expertise to offer clients such as
acquisition and disposition support, concept design, development, centralized
Accounting and Purchasing, e-marketing as well as property and asset management
services. Pacrim's team has acquired, sold, developed and managed over 100 multi-
branded hotels within Canada and the United States. Pacrim is the winner of the 2008
Pinnacle Award as Canada's Hotel Company of the Year and the 2009 TIAC National
Award for Tourism Excellence as Business of the Year - Multiple Unit. Pacrim's portfolio
of hotels have received numerous industry and community awards. Pacrim is
headquartered in Bedford, Nova Scotia. About Cambria Suites Cambria Suites offers
contemporary, upscale accommodations at affordable prices. Designed as a lifestyle
hotel brand, Cambria Suites offers more than just a place to sleep at night. It features
a larger lobby to give guests a more social atmosphere, all-suite rooms that are larger
than standard hotel rooms and include a separate living, working and sleeping space,
providing business and leisure travelers a haven to relax, socialize and network. There
are currently 18 properties open across the country and nearly 30 under development.
For more information visit www.cambriasuites.com About Choice Hotels Choice Hotels
International, Inc. franchises more than 6,300 hotels, representing more than 500,000
rooms, in the United States and more than 30 other countries and territories. As of
September 30, 2013, 371 hotels, representing more than 29,000 rooms, were under
construction, awaiting conversion or approved for development in the United States.
Additionally, 84 hotels, representing approximately 7,200 rooms, were under
construction, awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep
Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership
program, serve guests worldwide. All hotels are independently owned and operated.
Choice Hotels International offers the Choice Privileges rewards program. With more
than 18 million members worldwide, is one of the fastest growing hotel loyalty programs
in the travel industry. Additional corporate information can be found on the Choice
Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort
Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International Inc. [if
!supportLineBreakNewLine]