Jane Mackie has been appointed as Vice President, Fairmont Brand at FRHI Hotels & Resorts (FRHI)
In her new role, Mackie will lead the Fairmont brand, developing brand strategy, focusing on refining and articulating the brand positioning and communicating Fairmont Hotels & Resorts brand messaging. As part of her responsibilities, Mackie will also define strategies to further enhance Fairmont's competitive position in the luxury hotel segment. She will lead a dedicated brand team in setting brand standards for product, service and communications and will personally lead Fairmont's sustainability strategies for which the brand has long been renowned.