TrustYou and Apaleo's joint solution enables hotels to provide 24/7 AI-powered guest communication across all channels from booking to post-stay.
The travel industry's AI conversation at ITB Berlin 2026 moved beyond hype toward practical maturity and real-world applications.
Valpas technology prevents bedbugs in real-time and provides verified cleanliness data that ChatGPT can now access for hotel recommendations.
Klaus Kohlmayr discusses AI trust challenges and the evolving role of revenue managers in hospitality technology.
Apaleo's founder demonstrates live hotel booking through ChatGPT, with 15-20 hotel groups already deploying AI agents in production.
Infor's David Poprawka argues hospitality must rebuild its data foundation before AI can succeed, showcasing AR proof-of-concepts for check-in and housekeeping.
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
Access Hospitality's Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.
The 60th anniversary event generated €47 billion in business deals despite Middle East flight disruptions, featuring Angola as host country and announcing Maldives for 2027.
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.