Greek Hospitality Industry Performance - 4th Quarter 2025
International arrivals rose 4.6% to 37 million, but infrastructure strain and a 29.8% tax burden on gross room rates squeezed hotel profitability despite revenue growth.
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Aulūs Lindos Rhodes, Curio Collection by Hilton to Debut as Family-Friendly Ultra All-Inclusive Resort
Further east, on the southeastern coast of Rhodes, Aulūs Lindos Rhodes by Domes, Curio Collection by Hilton will open in April 2026 as a beachfront five-star family resort near the village of Lardos, brilliantly situated for exploring local towns and villages such as Kiotari and Lindos.
Aulūs Chania, Curio Collection by Hilton to Open as Adults-Only Ultra All-Inclusive Retreat in Crete
Located in the charming village of Stavros on northern Crete, Aulūs Chania by Domes, Curio Collection by Hilton will open in April 2026 as an adults-only ultra all-inclusive resort under the relaunched Aulūs brand. On one of the island's most scenic coastlines, it is only 25 minutes away from Chania's old harbour town and its layered Mediterranean architecture.
Domes announces two new hotel openings to re-launch its newly elevated, ultra all-inclusive sub-brand Aulūs
Two properties in Crete and Rhodes will launch April 2026 as part of Domes' relaunched Aulūs ultra all-inclusive brand targeting millennials and families.
Mitsis Unveils Canvas by Mitsis, a New Hospitality Brand Celebrating Simple, Warm, Authentic Greek Hospitality
Mitsis today announced the launch of Canvas by Mitsis, a new hospitality brand inspired by the essence of simple, warm, and authentic Greek hospitality. Conceived as a “canvas where creation begins,” the brand invites guests to celebrate what matters most through meaningful, everyday moments.
RateGain Announces Exclusive Partnership with Aztech Digital to Accelerate UNO VIVA’s Expansion Across Greece and Cyprus
Aztech Digital will exclusively distribute RateGain's UNO VIVA AI voice agent across Greece and Cyprus, targeting seasonal hotels facing staffing challenges.
Brookfield and Domes Announce Joint Venture to Expand Domes Zeen Chania Hotel
Domes and Brookfield, through one of its private real estate funds, today announced a joint venture whereby Brookfield will acquire a majority stake in the Domes Zeen Chania. Through the joint venture, Brookfield and Domes will expand the resort through an investment of over €40 million.
The Ilisian Launches in Spring 2026: A New Destination for Athenians and International Travellers to Meet, Connect & Experience Modern Athens
Opening in Spring 2026, The Ilisian introduces a new destination for the Greek capital. More than a redevelopment, it is the revival of an Athenian landmark and the creation of a cultural district in its own right. Rooted in the Ilisia neighbourhood and shaped by the city's relationship with art, architecture and community, The Ilisian brings together a hotel, branded residences, a members' club, a significant wellness offering and a collection of dining and social spaces that invite Athenians and international travellers to meet, connect and experience Authentic Modern Athens. Its setting, within walking distance of major museums, ancient sites and contemporary neighbourhoods, places it at the natural crossroads of old and new Athens.
LXR Hotels & Resorts to Debut in Greece with Signing of Sandblu Santorini
Hilton (NYSE: HLT) and RMKA Private Company today announced the signing of Sandblu Santorini, marking the highly anticipated debut of LXR Hotels & Resorts in Greece. Set to open for the 2026 summer season, this exclusive sanctuary joins a handpicked collection of independent and spirited properties, each celebrating the timeless pursuit of personal adventure.
INNSiDE Elounda: Opening May 2026 - a New Era of Hospitality Arrives in Crete
INNSiDE Elounda is a brand-new 5* lifestyle resort on the sun-drenched shores of northeastern Crete, owned and managed by Zeus Hotels and proudly part of the global portfolio of Meliá Hotels International. Set to open on May 1st 2026, this will mark the exciting debut of the INNSiDE by Meliá brand - which is renowned for its vibrant atmosphere and contemporary design - in the Greek Islands, and introduces a fresh offering in the renowned destination of Elounda. The home of the first luxury hotel in Crete and a town with rich cultural heritage, INNSiDE invites guests to experience all the region has to offer, with a range of luxurious accommodation; personalised experiences, such as in-room yoga mats; and elevated Greek cuisine, while also offering exceptional value for money. Just a 5-minute drive from Elounda, a charming coastal town with a picturesque harbour, it's also only 10 minutes from the pretty fishing village of Plaka, a notably off-the-radar beach destination where crystal clear waters lap white pebbles.
Waldorf Astoria Touches Down in Greece’s Peloponnese Paradise
Hilton (NYSE: HLT) has today announced the signing of Waldorf Astoria Scarlet Bay following a management agreement with Royal Group Holding. The property marks the iconic luxury brand's first property in Greece, joining Waldorf Astoria Hotels & Resorts properties in nearly 20 countries worldwide.
Greek Hospitality Industry Performance - 3rd Quarter 2025
Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7% respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in August.
Conrad Corfu to Open in 2026 in Secluded Seafront Setting
Hilton (NYSE: HLT) has today announced the signing of Conrad Corfu following a franchise agreement with the Troulis family. Slated to open its doors ahead of the 2026 summer season, the luxury hotel will feature 136 rooms, suites and villas, a 200-metre beachfront and indoor and outdoor heated pools. Managed by Numo Hotels and Resorts, the property will also include a signature Aqua Piazza lagoon, lush, landscaped gardens, three restaurants, two bars, an extensive wellness centre, and open-air cinema and a kids club in collaboration with Worldwide Kids, with a treehouse-like micro village among olive trees and eucalyptus.
Sense of Place and Luxury Group Experiences with Canaves Collection in Santorini
Santorini possesses one of the most irrefutably incredible landscapes in the world. From its soaring cliffs overlooking the calm azure Aegean Sea to the white, red, and black sand beaches formed by eons of volcanic activity, Thera, the island’s official name in Greek, has become synonymous with the nation’s interpretation of hospitality. It remains a longstanding and foremost destination for luxury romantic escapes and families looking for authentic experiences.
By Larry Mogelonsky and Adam Mogelonsky
A New Era of Elegance and Exclusivity with Brand New Luxury Suites at NEMA Design Hotel & Spa, Crete
NEMA Design Hotel & Spa is excited to announce the upcoming unveiling of 35 brand-new luxury suites in Spring 2026. Nestled along the Aegean coastline, NEMA continues to distinguish itself as an adults-only boutique retreat for discerning travellers seeking refined luxury in the heart of Crete, just 20 minutes from Heraklion International Airport. At NEMA, guests are invited to truly disconnect from the demands of daily life, stepping away from screens, routines and constant noise to rediscover stillness, simplicity, and the restorative rhythm of nature.
Mar-Bella Collection Opens Doors to New Hotel Avali
Mar-Bella Collection, a family-owned Greek luxury hospitality brand, has opened its latest hotel, Avali. Set on a prime beachfront setting in Agios Ioannis Peristeron in south-east Corfu, the new hotel is less than 600-metres from the brand's established MarBella and Nido hotels. The opening of the boutique, adult-friendly hotel, follows the meticulous rebuild of an existing property with 76 rooms and suites.
Now Open: Tella Thera Immerses Guests in Crete’s Local Landscape
For the brand-new all-suite resort Tella Thera in northwestern Crete, the surrounding landscape is more than just a setting. It is an essential and respected part of every guest experience. From partially subterranean suites with private pools to biomorphically shaped architecture and décor, planted rooftop terraces, a holistic spa, and a zero-waste restaurant, the family-owned property brings a new kind of conscious hospitality to the Greek island.
Greek Hospitality Industry Performance 2025 Q2
International arrivals at Greek airports increased 6.3% in YTD June 2025/24, reaching 12 million. The top 10 airports accounted for 95% of all international arrivals, with Athens alone representing 46%. However, 31% of the below presented international arrivals for Athens were Greek residents based on data of Athens International Airport.
Zeus International Hotels & Resorts Expands Portfolio with the Acquisition of Eretria Hotel & Spa Resort
Zeus International Hotels & Resorts proudly announces the acquisition of the Eretria Hotel & Spa Resort, located in Evia, Greece. The property now falls under the full ownership and management of the Group. This acquisition further reinforces Zeus International’s growing presence in the Greek tourism market.
Yotel Announces Debut in Greece with YOTELPAD Athens
YOTEL, the global hospitality brand known for its design-led, tech-forward hotels, has announced plans to expand its European footprint with the launch of YOTELPAD Athens - a 113-key urban aparthotel set across three centrally located buildings in the Greek capital. Marking the brand's debut in Greece, the project is a significant milestone in YOTEL's strategic growth across Europe and in the fast-evolving extended stay sector.