PolyU Study Finds Travellers Look to Guidebooks for Information and Inspiration
The most important purpose of a travel guidebook, according to theSchoolofHoteland Tourism Management's (SHTM) Dr Simon Wong and Gladys Liu, is to highlight functional information such as attractions, food and new experiences. In a recent study the researchers show that independent travellers in particular refer to guidebooks to find information that will help them plan their itineraries and travel more efficiently. The quality of the information is also important, and must be "accurate, concise, up-to-date and objective". These findings will help to inform publishers of the features that travellers find most useful when purchasing a guidebook.