HVS Monday Musings: Brand Conversions – an Untapped Opportunity in Indian Hotels Sector
Hotel rebranding or conversion has been a growing trend in the Indian hotels sector. As a result, over the past five years more than 230 hotels in the country have been converted either from a standalone property to a brand or migrated from one brand to another. However, the rate of conversions has not increased much during this period. Brand conversions still constitute only 20-25% of the total signings in the country.