Planning on attending the International Hotel Technology Forum in Spain on the 15th-17th May 2018? Be sure to join our CEO Thomas Magnuson's session as he discusses some of the most pressing issues facing franchise and independent hotel owners alike.
Alcacer joins the WorldHotels team as senior director of hotel development and will be based in Madrid, Spain. He will work closely with WorldHotels' entire development team to increase the brand's reach in key destinations including Europe, The Middle East and Africa.
The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand's equity, such as the creation of fake social network profiles or mirror-websites. The most frequent use of brandjacking is, however, is the one that goes under the name of Affiliate Brand Bidding. This mischievous tactic consists in investing in search engines advertising campaigns and bidding on terms that are related targeted company. Ever googled your hotel's name and found Booking.com, Expedia, trivago and TripAdvisor before your official website? Well, that's ABB.
Balearic boutique hotel group OD Hotels has appointed Javier Tor Nuevo as Director for Marketing and Business Management. Based in the company’s headquarters in Ibiza, Tor takes over management of the company’s branding activities and assumes responsibility for the marketing of the company’s five operating hotels, located in Ibiza, Mallorca and Barcelona. Additionally, Tor will lead the launch of the company’s leap into the international market with OD Côte d’Azur and OD Miami opening in 2019 and 2020 respectively. The appointment is effective immediately.
Madrid, Spain -- The World Tourism Organization (UNWTO), the Government of Spain and the Principality of Asturias are organizing the 2nd UNWTO World Conference on Smart Destinations (Oviedo, 25-27 June 2018). The Conference will discuss the principles of 21st-century tourism destinations, marked by governance, innovation, technology, sustainability and accessibility.
The World Tourism Organization (UNWTO) and FC Barcelona signed an agreement on Saturday, opening the path to collaboration between the two organizations in the areas of tourism and sports. The agreement was signed by UNWTO Secretary-General Zurab Pololikashvili and the President of FC Barcelona, Josep Maria Bartomeu.
Considered by many the best football player of all times, Lionel Messi joins the World Tourism Organization to promote the value of responsible tourism. The UNWTO Secretary-General, Zurab Pololikashvili, appointed Messi as UNWTO Ambassador for Responsible Tourism this Saturday at Camp Nou in Barcelona, after the match F.C. Barcelona - Leganés.
This article presents recent supply and demand trends for Barcelona, before discussing some of the sociopolitical events that have impacted the market over recent months, as well as their effect on hotel performance and the outlook for the coming year.Barcelona is Spain's second-largest city, with a population of approximately 1.6 million in 2017, and is the capital of Catalonia. Located on the Mediterranean coast, 180 km southwest of the French border, Barcelona is the country's principal seaport and is the third-largest port in the Mediterranean region.Since the organisation of the Olympic Games in 1992, Barcelona has become a favourite short-break leisure destination in line with cities such as Paris, London and Amsterdam. It is also an increasingly important port for cruise ships. In addition, Barcelona is an established centre for meeting, incentive, conference and exhibition (MICE) business: the city was 3rd in the International Congress and Convention Association (ICCA) ranking in 2016 with a total of 181 meetings.
Luxury lifestyle hotel brand, ME by Meliá, has launched its first property on the Catalan coast, ME Sitges Terramar, which is officially open as of today. Located just 20 miles along the coast from Barcelona, it follows the success of ME Mallorca and ME Ibiza in the Balearic Islands and represents a luxurious addition to one of Spain"s most renowned destinations.
The hotel investment industry in Barcelona has been on hold since last October 1, due to the political crisis in Catalonia and, even though numerous investments have been on decline, diverting to cities like Madrid or Valencia, there is still interest in the hotel market as the city regains its stability.
Tourism as an instrument for mutual understanding and sustainable development is at the centre of the international university project "The Value of Human Rights on the Camino de Santiago: Harnessing the Power of Tourism to Promote Cross-Cultural Dialogue and the Achievement of the Sustainable Development Goals". Over five days, students specializing in a variety of fields, from twenty universities in 13 countries, will travel 100 km on different routes of the Camino de Santiago, putting into practice the principles of sustainable tourism they have previously analysed.
I have been in this hotel revenue management game for more than 2 decades now. And after all these years it still gets me anxious when I see hotels not performing at their full potential. So I have put together a list of 5 common mistakes made in revenue management in hotels, resorts and hostels.
Over the last couple of years, the hotel industry is considered as one of the most vulnerable to data threats. It was reported that the hotel industry accounts for one of the highest numbers of breaches in any sector.
Hotel Villa Soro, an elegant former stately villa in the Basque city of San Sebastian has joined the HotelREZ Hotels & Resorts portfolio. The hotel is now represented on the GDS under the HO chain code.
Mandarin Oriental Hotel Group has announced an agreement to brand and manage 34 luxurious Residences by Mandarin Oriental, Barcelona housed in a 20-storey tower, with a prime location at the intersection of Passeig de Gràcia and Avinguda Diagonal. The Residences are scheduled for completion in 2020.
The hotel sector in Barcelona lost half a million euros of daily revenue per available room (RevPar) during the third quarter of the year due to the Catalan crisis, after growing at a record rate of 16% in the first nine months, according to the results of a data study by STR and Magma Consulting.
In 2017, the number of international tourists visiting Spain improved for a fifth consecutive year hitting 82 million. The number was good enough to make it the world's second-most visited country after France. The United States clocked in at third place. Tourist spending has also hit a new record in 2017, rising 12.4 percent in the year from 2016.
A surge in hotel supply has overtaken the Spanish hospitality market, boosting the number of projects in Spain's pipeline.
Revenue management in the hotel industry is still relatively young. While it began in the 1990s, it has really bloomed and grown exponentially in the last decade, particularly in the last few years. In this time, it has been overshadowed by other departmental functions within the industry, such as sales and marketing. Revenue managers, in comparison, have worked behind the scenes and tended to report to these departments.Revenue management in the hotel industry is still relatively young. While it began in the 1990s, it has really bloomed and grown exponentially in the last decade, particularly in the last few years.
2017 has ended as a year of consolidation for Madrid, improving on the results of 2016, which was itself an outstanding year in terms of tourism performance.