C level travel executives talk data and mobile at the Mobile World Congress
The travel industry understands how critical data analytics and mobile are to send contextual messages that sell more, reduce costs and serve their customers better. As an indication how critical this goal is 16 senior C level executives from the world's biggest airlines, airports, hotels, rail providers, tour operators and intermediaries are meeting the Monday before ITB at the Mobile World Congress in Barcelona to debate, collaborate and discover the new opportunities that data analysis and mobile can provide.