Hotel Chains Expand The Swiss Hospitality Market | tourism-review.com
While the overall Swiss hospitality market shrank in 2017, the hotel chains grew significantly. The expansion mainly regards the economy segment of big cities.
While the overall Swiss hospitality market shrank in 2017, the hotel chains grew significantly. The expansion mainly regards the economy segment of big cities.
Martina Kessler was promoted to Director of Marketing for the Bürgenstock Selection on January 1, 2018. Joining the company in 2012 as Senior Brand and Marketing Manager, Ms. Kessler made a significant contribution to the growth of the new Bürgenstock Resort. She will be responsible for all marketing activities and operations, social media, brand management and the corporate identity for the Bürgenstock Resort. Previously, she worked at Sunrise Communications, one of Switzerland's largest telecommunications companies. She began her career at Mövenpick Hotels & Resorts where she spent six years in marketing. Martina has a Swiss federal degree in Communications Planning. Ms. Kessler speaks English and German and enjoys trail running.
Lauriane Zosso joined the Bürgenstock Resort as Communications & Marketing Assistant in February 2017 and in a short time became an invaluable member of the communications team. She was promoted on January 1, 2018 to Communications Specialist, International Markets. Prior to the Bürgenstock Resort, Ms. Zosso spent a year in the media department at Switzerland Tourism in New York. From 2010 to 2015, she was a marketing assistant and customer service representative at the Fribourg Tourism Office. Ms. Zosso received a Bachelor of Applied Science degree in Tourism Management from HES-SO Valais-Wallis. She speaks four languages including English, German, French and Spanish. When she is not escorting international media around the Bürgenstock, she enjoys traveling and traditional Swiss folk dancing.
Jonas Reif was hired as Communications Manager on February 1, 2018 and assumed responsibility for the resort's internal and external communications. He will also be in charge of events and special public relations projects. Prior to joining the Bürgenstock Selection, Mr. Reif was an executive for more than six years at Farner Consulting, Switzerland's most prestigious communications firm where he executed successful campaigns for pharmaceutical companies, business associations, banks and manufacturing firms. He graduated with a Bachelor's degree in History and received a Master's of Arts degree in Political Science from the University of Lucerne. Mr. Reif speaks English and German. He is active in politics and is a serious tennis player.
Bettina Haeberle has been appointed to the new position of Area Director of Sales & Marketing for the Bürgenstock Selection that encompasses the new Bürgenstock Hotels & Resort Lake Lucerne, the Royal Savoy Hotel & Spa in Lausanne and the Hotel Schweizerhof Bern & THE SPA. In addition to directing sales and marketing campaigns and initiatives for the hospitality group, she will also oversee the sales offices and the public relations agencies in the U.S., UK, Germany, Middle East and Asia.
Switzerland has traditionally been one of the world's best tourist destinations largely because of its service excellence in tourism. Yet the success of the tourism industry also depends on continuously delivering high-quality travel experience to tourists.
Daniela F. Krienbühl has been appointed the Director of Operations for the Waldhotel Health & Medical Excellence, a revolutionary hotel dedicated to wellness and wellbeing, at the Bürgenstock Hotels & Resort Lake Lucerne. Opened in December 2017, the five-star Waldhotel is part of Switzerland's newest luxury resort, which also encompasses the five-star superior Bürgenstock Hotel & Alpine Spa, the four-star superior Palace Hotel, a 1903 Belle Époque jewel, the three-star, 12-room inn, Taverne 1879, 12 restaurants, lounges and bars, 67 private residence suites, a 107,000 square-foot spa in the Bürgenstock Hotel, three Davis Cup tennis courts, a nine-hole Alpine golf course and 43 miles of hiking and biking trails.
Ecole hôtelière de Lausanne (EHL) has been ranked 2nd globally, and 1st outside of the US in the 2018 QS World University ranking for Hospitality &Leisure Management Universities.
The 9th edition of the Young Hoteliers Summit, taking place from March 12th to 14th, 2018, focuses on digitalization and its future in the hospitality industry. With the objective of analyzing the industry from different perspectives, the three-day summit consists of panel discussions and keynote speeches revolving around one central topic: "Eyes on the Future: Following the Momentum of Growth".
This market pulse provides an overview of the tourism and hotel market in Geneva, Switzerland. It discusses recent tourism trends, challenges encountered in light of the currency situation and the impacts on hotel performance. This article also provides a summary of the extensive hotel pipeline which has the potential to make the city a more affordable destination to visit.
IntercityHotel is continuing its course of international expansion. Following the recent signing of an agreement for the IntercityHotel Riyadh Malaz in Saudi Arabia, the brand is now also planning to strengthen its presence in Europe further. A lease agreement has been concluded for the IntercityHotel Zurich Airport with Patrizier Beteiligungs AG, which will act as investor and developer, and more joint projects are in the pipeline. This will be the first hotel to operate under the IntercityHotel brand in Switzerland and is scheduled to open in 2020.
Nicola"s journey with Carlson Rezidor started in September 2012 at the Radisson Blu Hotel Cologne in Germany. Throughout his career, Nicola has held various positions in the company such as Rooms Division Manager, Director of Operations and Executive Assistant Manager. Nicola chose Rezidor for two reasons. In the first place, he says Rezidor has always empowered him to bring his ideas and values into the hotel and if something didn"t work out, the company motivated him to try again with a different approach; and secondly, he appreciates the investments Rezidor is making for their people and their education.
The Young Hoteliers Summit (YHS) was initiated by students of École hôtelière de Lausanne in 2010. It has since taken advantage of its position as the most influential student-organised hospitality summit on a global scale, attracting both students and industry professionals. Last year, YHS welcomed more than 300 students from 40 hospitality schools in 19 different countries to the summit to "tackle the Challenge of Conventionalism in the Hospitality Industry". During workshops, the attendees discovered new insights as well as unusual point of views on hospitality related topics, and, most of all, were able to learn from one another.
The Waldhotel Health & Medical Excellence open today at the Bürgenstock Hotels & Resort Lake Lucerne. It is destined to be a popular part of Switzerland's newest luxury resort, the CHF 550 million Bürgenstock Hotels & Resort Lake Lucerne, which also encompasses the five-star superior Bürgenstock Hotel & Alpine Spa, the four-star superior Palace Hotel, a 1903 Belle Époque jewel, the three-star, 12-room inn, Taverne 1879, 12 restaurants, lounges and bars, 67 private residence suites, a 107,000 square-foot spa in the Bürgenstock Hotel, three Davis Cup tennis courts, a nine-hole Alpine golf course and 43 miles of hiking and biking trails.
As the first woman and youngest person to occupy this position since the foundation of the school in 1893, Dr. Inès Blal was nominated to the position of Executive Dean.
Dr Stuart Jauncey brings over 20 years of senior academic management experience across Ireland, England and the Middle East with an expertise in strategic planning, educational innovation, international student recruitment, international accreditations and effective quality assurance. As Managing Director, Dr Jauncey will be based at the Les Roches Switzerland campus and oversee the branch campuses in Spain, China and the US.
On December 13th 2017, the EHL Alumni Network came together to honor some of its most distinguished members during the 5th Annual AEHL Award ceremony, held at the Beau Rivage Palace in Lausanne. Established in 2013, this event celebrates the most deserving EHL graduates based on their professional career and accomplishments.
In 2015, the Swiss Tourism Office started promoting the 'Grand Tour of Switzerland'. Some people called it the 'Route 66' of Switzerland. It's a 1,600 km long route that connects 44 major sights and attractions of this rather small country.
On November 7th 2017, the "Nestlé R&D Challenge", a contest organized in collaboration with the Nestlé Research Center, took place for the third time at EHL.
How should we measure the tourist experience? Material well-being, or GDP, is regarded by some as insufficient to measure our quality of life and the evaluation of specific services in terms of customer satisfaction may also be somewhat lacking.