ME Dubai, which is located within the Opus by Zaha Hadid, has appointed Haytham El-Sherbini as the new director of sales and marketing.
El-Sherbini, who graduated with a bachelor"s degree in business administration from the University of New Brunswick—Canada in Cairo, Egypt, brings more than 11 years of industry experience to his new job. El-Sherbini has worked in a number of hotel chains including Dusit International, Intercontinental Hotel Group, and Emaar Hospitality Group for eight years as director of sales protocol for The Address Hotels + Resorts. Most recently, he worked as the director of sales for Armani Hotel Dubai.
ME Dubai, inside the 93-metre high Opus, is located in the Burj Khalifa district in Downtown Dubai and will consist 93 rooms and suites, 96 residential apartments and 15 F&B outlets, including contemporary Japanese restaurant, ROKA.
The ME Dubai is set to launch in Q4 of 2018.