Chris Roe has been appointed as Vice President Sales, Distribution & Loyalty UK & Ireland at Accor
Roe has an accomplished career in sales and e-commerce roles for a variety of high profile brands, including Virgin Holidays, Expedia, BskyB and Opodo. He brings a wealth of valuable sales and distribution experience to the position, which sees him take responsibility for strengthening the business’s leisure, business and MICE sales. In addition, Roe will lead Accor’s loyalty programme, Le Club Accor Hotels, which now has 14 million members worldwide and offers a range of benefits for regular customers of all Accor hotel brands. Roe will be a member of both the UK & Ireland HotelServices Executive Committee and the UK & Ireland Executive Committee.