The biggest news from NYU this week was the upward revision to the 2026 U.S. hotel forecast – CoStar and Tourism Economics increased their RevPAR growth forecast from 0.6% to 2.8%, driven by stronger-than-expected ... demand, improving occupancy projections, and continued constraints on new supply.
The companies will collaborate on global distribution across direct channels, group and wholesale, loyalty, and third-party intermediaries, with the explicit goal of driving cross-market demand between ... The companies will jointly develop and deploy next-generation revenue management and demand-forecasting systems, combining Highgate's analytics-driven commercial platform with Lotte's deep operating dataset
RevPAR growth forecast to +2.8%, citing strong leisure and group demand, World Cup tailwinds, and reduced supply growth of +0.4%. ... A combination of continued demand strength, calendar offsets, and mid-sized event recovery will sustain a more positive outlook compared with the previous forecast.
ARLINGTON, Va. – CoStar and Tourism Economics made significant adjustments to the 2026-27 U.S. hotel forecast. ... The cautious optimism that framed our outlook earlier in the year has made way for a more robust forecast, driven by stronger demand from both the group and transient segments.
RevPAR growth forecast from 2.2% to 3.0%, citing strong YTD performance, domestic travel shifts, and a rebound in convention demand, while hotel transactions remain subdued with cap rates near 8.5%. ... Our updated U.S. forecast is as follows. If the positive signals in the months ahead outweigh any negative impacts, our 3.0% RevPAR forecast may be revised even higher in the coming months.
Hotels have reportedly been absorbing a portion of this room-night demand. ... policy changes, and the long-term outlook for demand growth, we have prepared the following forecasts for the Manhattan lodging market through 2029.
The issue is that hotels now expect less revenue from roughly the same level of demand. Forecast ADR is $5.11 below budget. Forecast RevPAR is $5.89 below budget. ... Demand strengthened. Margins expanded. But the rest of the year looks more complex. The forecast suggests demand may hold close to budget, while revenue falls short of the original plan.
Q1 showed that demand is still there, but profitability is increasingly coming down to how effectively hotels convert that demand into revenue. Hotels are not necessarily struggling to fill rooms. ... a more cautious Q2–Q4 environment ADR is forecast to rise 1.6% compared to Q2–Q4 2025 actuals RevPAR is forecast to decline 1.3% TrevPAR is forecast to decline 2.6% Occupancy is expected to
Platforms like Hotel Effectiveness have allowed us to significantly increase the frequency of forecasting while reducing the hours leaders spend compiling and interpreting data. ... Broad visibility allows us to identify best-in-class execution across both high-demand and low-demand periods.
Fans are already planning, but demand will continue to move as teams progress and travel plans change throughout the tournament. For operators, this is not a set-and-forget demand opportunity. ... Parks need to monitor booking pace, local demand and match outcomes closely, then use dynamic pricing to make the most of each shift in demand.
During Q1 2026 the U.S. hotel industry experienced stronger than expected momentum, with room night demand rising 2.0% which outpaced a room supply increase of 0.6%. ... The 2026 FIFA World Cup, which will be played across the U.S., Canada, and Mexico, is forecast to contribute outsized gains in both demand and average rate within host markets.
Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. ... In 2025, demand grew by 2.3% compared to 2024. This growth was primarily driven by a 4.6% increase in the leisure segment, as group demand declined.
World Cup demand is arriving later, behaving differently, and rewarding hotels that adapt in real time rather than rely on traditional forecasts. ... The window to capture demand is later than expected What’s becoming clear is that the World Cup demand curve is more compressed than traditional forecasts assumed.
Since January 1, our RevPAR forecast has been notably higher than others in our sector, and performance so far this year suggests that even our forecast may be too conservative. ... Our latest U.S. forecast is as follows. It’s a positive sign that funding has resumed for the Transportation Security Administration (TSA) and security lines have normalized at major U.S. airports.
Given his deep expertise in demand forecasting, real-time data utilization, and building future-ready tech stacks, Adam is especially well-positioned to help us unpack what hoteliers should be preparing ... Any strategies for those folks to try and capitalize on demand?
Philadelphia has experienced a slower demand rebound from the effects of the pandemic. ... However, this metric recovered at a much faster pace than room-night demand, noting a new peak of roughly $146 by 2022.
The market experienced steady economic and population growth, which supported increasing hotel demand. ... Looking Forward The forecast for the Kansas City economy is optimistic.
Since January 1, our RevPAR forecast has been notably higher than others in our sector, and performance so far this year suggests that even our forecast may be too conservative. ... Our latest U.S. forecast is as follows. HVS offers the HVS MarketCast if you require an occupancy and ADR forecast for a specific market or submarket. Please reach out to me to learn more.
OysterLink research shows 2026 World Cup demand softer than expected, with only 1.7% RevPAR uplift forecast and some hotels seeing just 15% uptake on FIFA room blocks. ... Based on an analysis of recent hotel forecasts, booking data and industry reports, OysterLink found that while the tournament is still expected to drive demand, the overall uplift may fall short of early
According to recent analysis shared on Hospitality Net, host cities across the USA, Canada and Mexico are forecasting significant demand during the tournament, with Average Daily Rates expected to rise ... Controlling peak service pressure World Cup match schedules will inevitably create surges in demand during specific periods.