U.S. hotel results for week ending 27 June
U.S. hotel ADR rose 9.2% and RevPAR climbed 9.6% for the week of 21-27 June 2026, with Miami and San Francisco seeing outsized gains driven by FIFA World Cup matches.
Search
What I Saw at HITEC 2026 That Nobody Else Is Talking About
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
Why Governance Is Now Mission-Critical for Hotels
Rising legal exposure, health inspection failures, and leadership scandals illustrate why formal governance frameworks are now a strategic necessity for hotel operators of all sizes.
By Oren Roelofsen, Founder, Guvrix
Sacramento Poised for Long-Term Lodging Growth
Sacramento's lodging market shows RevPAR growth driven by ADR gains, with ~36 hotels in the development pipeline supported by major anchors including the Railyards, airport expansion, and new healthcare facilities.
By Brandon Conner and John Berean
AHLA Statement on Working Families Tax Cuts Act Anniversary
AHLA CEO Rosanna Maietta marks the first anniversary of the Working Families Tax Cuts Act, citing billions in capital investment and job creation driven by the no-tax-on-tips and overtime provisions.
An Iconic Pairing: Marriott International and The Coca‑Cola Company Come Together in Strategic Beverage Agreement
Marriott named Coca-Cola its global beverage partner across carbonated soft drinks, hydration, and functional beverages, with a phased rollout across guestrooms, restaurants, lounges, and events worldwide.
What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
Beyond GDP and Inflation: Several alternative indicators show strong predictive value for U.S. hotel demand
STR analysis finds credit utilization and income band data outperform GDP and inflation as demand predictors for luxury and economy hotel segments, pointing to increasingly fragmented demand drivers by chain scale.
What Hoteliers Really Need in 2026: Partners who simplify operations, not just more systems.
Reflections from HITEC 2026 show hoteliers are not seeking more technology but simpler, better-connected systems backed by partners who reduce complexity and stay engaged post-implementation.
By Ethan Brown, Head of Sales, Shiji
From Recovery to Reinvestment: Evolution of the Pinellas Beachfront Hotel Market
Pinellas County's beachfront hotel market is rebounding from 2024 hurricane damage with multiple property reopenings, luxury brand additions including two Marriott projects, and a growing development pipeline signaling long-term investor confidence.
By Hannah McManus, Project Manager, Tampa, HVS
CHLA Hospitality Foundation Invests Over $160,000 in the Next Generation of Hospitality Professionals
CHLAHF awarded $160,000+ in scholarships to 97 students across 18 California colleges, with recipients to be honored at a gala on November 5, 2026, at Disney's Grand Californian Hotel Spa.
Pyramid Global Hospitality adds Naples Bay Resort & Marina to its Independent Portfolio
Pyramid Global Hospitality will manage Naples Bay Resort & Marina under its Benchmark Resorts & Hotels collection, following a joint venture acquisition with Western Southern Financial Group.
Folio Joins Avendra International’s Preferred eProcurement Partner Network to Help Hotels Optimize Program Spend
Folio joins Avendra International's eProcurement Partner Network, giving hotels access to 5,000+ contracted suppliers and $20.5B in purchasing power, with one client lifting program participation by over 10%.
Villatel Unveils Multi-Brand Luxury Hospitality Platform, Uniting Resorts and Premium Vacation Rentals
Villatel restructures into two brands, Villatel Resorts and Homes by Villatel, with Orlando as its flagship and plans to expand through development, acquisitions, and third-party management.
Pride Beyond June: Building Hospitality Where Everyone Feels Welcome
Area Sales Manager Aricia Oliveira of Pier House Resort and La Concha Key West argues that LGBTQ+ inclusion and authentic leadership must be year-round practices, not seasonal campaigns.
AI Hospitality Alliance Announces Founding Partners to Accelerate Responsible AI Adoption Across Hospitality
The AI Hospitality Alliance launched with 12 founding partners spanning PMS, revenue management, marketing, and guest experience tech, united around education, governance, and open AI standards for hospitality.
Five Trends Every Hotel Leader Needs to Watch in 2026
An operator from Marriott Marquis San Diego Marina outlines five priorities for 2026: personalization, immersive F&B, on-property activations, mainstreamed wellness, and event-aligned programming.
By Dan Shaughnessy, Director of Sales & Marketing, Marriott
HVS U.S. Market Pulse: June 2026
HVS reports U.S. RevPAR up 4.9% in the trailing 28 days through June 13, maintaining a 3.0% full-year 2026 forecast with upside potential if summer and fall travel trends hold.
By Rodney Clough, President - HVS Americas, Denver, HVS
News / pr
Dual-Brand Hilton Hotel Coming to Eagle County Regional Airport
Gypsum Hotel Partners will break ground on a 140-room dual-brand Hampton Inn and Home2 Suites near Eagle County Regional Airport, with completion targeted for early 2028.
U.S. hotel results for week ending 20 June
U.S. hotel RevPAR rose 9.7% for the week of June 14-20, with San Francisco leading Top 25 Markets on World Cup and Databricks conference demand, pushing RevPAR up 80.5%.