Elena Alvarez has been appointed as SVP of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International
Seminole Hard Rock has appointed Elena Alvarez as the new Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International. In this new role, the company veteran will be responsible for the development of brand activations and integrating assets across Hotels, Cafes, Retail, and Casinos including overseeing the development of new revenue-generating platforms. Alvarez will also continue to oversee the global marketing of the Cafe division of Hard Rock International. She reports to Jeff Hook, Executive Vice President of Marketing/CMO of Seminole Hard Rock Support Services and, with respect to brand partnerships, to Keith Sheldon, President of Entertainment.