Midyear forecast: Will a slow start continue? | By Robert Rauch
Our forecast is only reduced by the poor Q1 start, hence, our 2016 forecast is reduced from 5% revenue-per-available-room growth to 3.75% since Q1 was virtually flat to 2015. ... Revenue Management —Demand forecasts by market are good but the real question is "What are the booking patterns in the market?" Also, what future dates are already selling and at what pace?