No doubt you’ve heard the phrase “people want what they can’t have.” Call it the writer in me, but I would actually amend that statement to read: “people want what they can have and others can’t.” Exclusivity is a powerful tool. It’s the reason sneakerheads stand in line for hours to score limited edition kicks, beauty enthusiasts constantly refresh their browsers waiting for a special eye shadow palette to drop, and foodies log onto Resy at midnight to snag a coveted reservation. Purchasing and dining habits are just two examples of this phenomenon that very much extends to travel as well. Because if the hospitality industry knows one thing it's how to commoditize exclusivity. From that perspective, it’s not entirely surprising that members-only clubs are having a moment, particularly within the hotel space. In truth, the concept is hardly new. But it’s the pivot towards targeting travelers that’s most captivating to me — and seemingly the many folks trying to get on *the* list.