Should revenue managers in the travel industry reduce prices to stimulate demand? What are the alternatives? And what damage could be done? ... Hotels lowered rates to stimulate demand and increase occupancy, but this was quickly copied by the competition, rendering it ineffective.
Association International (HSMAI) Revenue Management & Internet Marketing Strategy Conference in Anaheim, Calif., for a day of in-depth discussions about how the two disciplines can work together to generate demand ... “Revenue management holds demand forecasts and marketing knows the customers, including their buying behavior and product preferences,” remarked Dr.
The June 2009 edition of Hotel Horizons® forecasts demand to decline each of the remaining quarters of 2009, but at a diminishing pace. ... Beyond 2009, the forecast calls for average annual increases in demand of 3.2 percent for the next four years, well above the 1.9 percent long-term average.
Accurate short-term forecasting is essential The Rainmaker system forecasts hotel demand and then recommends the best room rate each night for guests based on their total customer value to help ensure ... Wiggins acknowledges that a year ago he would have named revolution’s long-term (13 months out) demand forecasting capabilities as the system’s most important feature, but today it is the short-term forecasting
In this depressed operating environment where room demand is waning and travelers and corporations are tightening their purse strings, expense control has become ever more crucial. ... In addition to forecasting NOI expectations, capitalization and discount rates analysis is essential to determine the values of income producing properties.
Hanson—a widely respected hospitality and travel researcher who created econometric models that transformed business analysis in the field—will present on the economy’s effects on lodging demand, both ... , and lodging; and detailed forecasts of critical economic indicators.
But as the economy began to sputter in the second half of 2007, consumer demand slackened and OTAs started to benefit from a limited countercyclical lift. ... This annual report presents comprehensive analysis and forecasts of the U.S. total and online leisure/unmanaged business travel market, covers all major travel product segments, and provides detailed channel
Mark Woodworth, president of PKF Hospitality Research, said that his analysis forecasts weak demand through 2009, with a recovery in 2010. "Two factors are amplifying this demand weakness," he noted. ... PKF forecasts that hotels will lose approximately 1.0 percent of demand in 2009 due to airline capacity cuts. Unlike past downturns, however, the industry is not awash in excess supply additions.