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From Strategy to Execution: What HSMAI and HITEC Revealed About Hospitality’s Next Chapter

Last week in San Antonio, I had the opportunity to attend both HSMAI (Hospitality Sales and Marketing International) and HITEC (Hospitality Industry Technology Exposition & Conference), two events that ... Others are still experimenting and learning where AI creates value or possibly risk. Most are somewhere in between. That spectrum revealed something important.

Travel Media Group’s Respond & Resolve™ Celebrates 10 Years of Responding to Hotel Guest Reviews

Since its launch in 2016, Respond & Resolve™ has become a trusted extension of hotel operations for thousands of properties worldwide, including the industry’s most elite hospitality brands. ... As online reviews have become one of the most influential factors in travelers' booking decisions, Respond & Resolve™ has evolved alongside the hospitality industry.

The Operating Layer

But the experience is human — and in 2026, that is the whole strategy. Made with the help of various AI tools, but with a HITL Pertlink Limited — Hospitality technology & AI. ... Source data: Amadeus Insights, Hospitality in 2026 (global & APAC editions).

The Warmth Behind the Technology — Why AI Will Make Hospitality More Human, Not Less

The wages rise not because AI is generous. They rise because, in an AI-saturated industry, the human is the moat. 4. ... The Dual-Layer Industry of the Next Decade The hospitality and tourism industry of the 2030s will likely look bimodal: The strategy layer — small in headcount; designs the AI systems, the brand narrative

AI Can Find Your Hotel But Won't Recommend It, Low Turnover Masks Rising Disengagement

AI can find your hotel, but it stops short of recommending it Hotels lead travel sectors in AI machine readability at 73%, yet that visibility does not convert into recommendations. ... Travel buyers are about to lean much harder on AI A GBTA and Radisson Hotel Group survey of 258 travel managers finds that AI use in hotel RFPs is set to climb from 32% to 69%.

HMA crowns 2026 award winners at annual celebration

Part of HOSPA, the Hospitality Professionals Association, the HMA’s annual awards ceremony brings together leading hospitality professionals from across the sector to recognise the exceptional impact of ... the Woods Social Media Campaign of the Year (sponsored by GuestRevu) Winner: Barons Eden – The Perfect Blackout Innovative Use of AI in Marketing (sponsored by Screen Pilot) Winner: Corinthia Hotels:

HITEC 2026 Was the Show Where Agentic Governance Reached Centerstage

Everyone knew that ‘AI’ would be the buzz word, but for this iteration in San Antonio, the mission was to get a glimpse of which companies actually had the goods. ... In short, AI agents are infrastructure, and fast movers can reap big rewards. I’m keeping this one brand-agnostic but needless to say, some vendors are definitely better than others.

AI Hospitality Alliance Launches to Steer Adoption, Free Breakfast Earns BWH £13.1M

A new body wants to govern how hotels adopt AI The AI Hospitality Alliance has launched as an independent, neutral body to guide responsible AI adoption across the industry. ... Falling AI costs shift the advantage to judgement Terence Ronson argues that as the price of AI software keeps dropping, the edge in hospitality moves away from buying technology and towards organisational

The Question That Is Quietly Holding Hotels Back From AI

AI is the first major technology in hospitality history that becomes more useful the less it is delivered, and the more it is grown from inside the operation. ... AI is opening exactly that space for hospitality, and it is opening it in two directions at once. First, it lets you compete more effectively for the guests already in your existing market.