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Marriott International Introduces Ask Bonvoy™ a New AI-Powered Search Experience Transforming Travel Exploration

Grounded in Marriott's own data and backed by the power of Marriott Bonvoy's portfolio of offerings, Ask Bonvoy is designed to meet travelers in a modern way at every point in their journey, whether they ... Marriott actively collaborates with numerous tech companies and is partnering with Google on its forthcoming Google AI Mode travel product and with Open AI on its Ad Pilot Program.

Amadeus unveils major expansion of AI strategy across hospitality sector

Amadeus is uniquely positioned to orchestrate the AI-enabled travel ecosystem and is accelerating this transformation to AI-driven commerce and intelligence, in a neutral and embedded way. ... As visibility in AI search becomes critical, Amadeus is introducing Performance Manager – AI Search helping hotels structure content to improve discoverability in AI-generated results and laying the foundation

Marriott’s Connect 2026: Resilience, Revenue, and a Renewed Focus on Owners

Year to date performance has generally been better than many expected, and the industry has so far avoided the major disruptions that have impacted travel demand in previous years. ... That sentiment was reflected not only in the presentations but also in conversations happening in hallways, networking sessions, and owner meetings.

Hotelworld AI reveals second edition of Hospitality's Largest AI visibility Study at HITEC: AI Is Becoming the New Gatekeeper of Hotel Demand

The study found that only 16% of hotels currently appear in AI-generated recommendations, meaning that 84% remain effectively invisible to travellers using AI to plan their trips. ... Analysing millions of traveller-style prompts across multiple platforms, HotelWorld.AI found a high degree of consistency in hotel recommendations, suggesting that AI visibility can be measured and managed

RateGain accelerates European expansion with a doubled commercial team, as the region contributes 31.6% of total revenue

Barcelona - RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for the travel and hospitality industry, today announced at Phocuswright Europe the continued expansion ... Based in Barcelona, Ganuza leads the commercial strategy and strengthens relationships with key hospitality and travel partners across the region.

Michael Levie Says Hotels' Real Problem Is Humans Acting Like Robots, AI Visibility Tools Multiply at HITEC, Wellness Economy Hits $6.8T

HITEC 2026 opened in San Antonio this week and the content arriving today reflects it: AI infrastructure tools are multiplying fast, and the vendors building them are increasingly focused on the same problem ... The piece connects directly to Cendyn's Wayfinder launch today, which monitors hotel visibility across ChatGPT, Gemini, and Perplexity in real time, and to HSMAI's three-pillar commercial AI framework

Influence Society Releases SOCIETIES Magazine’s 6th Edition, Exploring the New Language of Luxury Hospitality

The sixth edition of SOCIETIES brings together insights from hospitality, architecture, design, travel, technology, and culture to examine how premium brands can stay relevant in a market where guest expectations ... In features such as “Listening Rooms: The New Hospitality Ritual,” “Aesop’s Architecture of Light,” coverage of Thailand’s restaurant scene and a look at railway dining in Malaysia, SOCIETIES examines

FIFA World Cup 2026 Sets New Benchmark for Trusted, Seamless Travel Across Borders

Meanwhile, more than 1.6 million travellers enrolled in Trusted Traveller Programmes (TTP), including Global Entry, NEXUS and SENTRI, allowing expedited entry across the three host nation borders. ... From Germany’s early focus on visa facilitation to the trusted traveller solutions seen in 2026, we are witnessing the emergence of a new model for travel.