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Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels

Segmented guest data allows you to personalize experiences and promotions to gain repeat business, demand forecasts help improve pricing strategies, and up-close views of your operating expenses help you ... A RMS allows you to look at forecasted demand in comparison to what's on the books (OTB), year-over-year occupancy, and pace/pickup, as well as incorporating real-time data like comp set pricing and current