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Beyond RevPAR: Understanding Total Group Revenue for Hotels

Forecasting Demand One of the most challenging components of Total Group Revenue Management is forecasting group demand, particularly at the level of detailed granularity necessary for driving solid RM ... The focus on non-room revenue sources has changed the way many hotels develop and use their demand forecasts . 5 Technological advancements now allow revenue managers to drill deep to create more nuanced

Whitbread Signs First Premier Inn Hotel in Dublin City Centre

International visitor spending in Ireland grew by 6% in 2017 and forecasters are predicting 5% GDP growth in the country in 2018 (compared to predicted growth of 2% for Europe as a whole). ... O'Connor, Senior Vice President JLL Hotels Ireland, who advises Whitbread on its expansion in Ireland and was involved in the South Great George's Street deal, said, "Dublin is experiencing considerable demand