Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT
Accor becomes one of the first hotel groups to integrate with ChatGPT, allowing guests to search and view rates using natural language in 20+ languages.
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Booking.com vs. Berlin Court: The parity story every hotelier needs to know
Berlin court ruled Booking.com's rate parity clauses violated competition law, awarding damages to 1,000+ German hotels and potentially reshaping OTA relationships industry-wide.
Turning demand into delight: Hospitality’s big shifts in 2026
Amadeus executives outline their five-stage demand generation approach, emphasizing unified marketing and revenue strategies over traditional room-filling tactics.
By Paul Wilson, Vice President, Asia Pacific, Amadeus Hospitality
Simone Puorto Joins Takyon as Board Advisor, Accelerating the Shift to the Zero Click Web and AI Native Direct Distribution
Puorto will advise on AI-facing products including dAirect Connect, which makes hotel websites readable by AI assistants like ChatGPT and Gemini.
Case Study: How a GDN Campaign Tripled a Luxury Hotel’s Breakfast Package Production
A Chicago luxury hotel's Google Display Network campaign generated $150,000 in breakfast package revenue with 12.5:1 ROAS, tripling initial targets.
Travalyst initiative to drive industry-wide clarity on sustainability certifications ahead of the EU Empowering Consumers for the Green Transition Directive (ECGT)
Travalyst updates its certification framework to help hotels and platforms prepare for EU regulations requiring verified sustainability claims by 2026.
2026 is the year of the brand evolution
The rise of AI booking channels in 2025 forces hotels to optimize content for machines, not just humans, requiring more authoritative proof over aspirational marketing copy.
By Luke Markesky, Chief Customer Officer, Cendyn™
Aven Hospitality Launches to Continue Shaping Future of Hospitality Technology
The rebrand from Hospitality Solutions establishes Aven as an independent company serving 35,000+ hotels with SynXis platform and 600+ integrations.
Luxury Resort Marketing’s Most Expensive Miscalculation
The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
By Andrew Paul, Managing Director, Americas Great Resorts
Turneo Launches Neo: The AI Agent Platform Built Exclusively for Hotels
Neo integrates with hotel systems to handle 80% of guest requests instantly, supporting 95+ languages and deploying in one day without technical expertise.
Global Hotel Alliance Delivers Outstanding 2025 Results, Marking Another Year of Remarkable Growth
GHA DISCOVERY loyalty program reached $3.2B revenue in 2025, driven by 25% membership growth and strong international leisure demand from US and UK travelers.
Cluster-Based Insights to Improve Hotel Direct Bookings
Study of 34,000 booking requests reveals conversion drivers vary by demand period, requiring hotels to adapt pricing and marketing strategies rather than rely on static averages.
By Cindy Heo and Luciano Viverit
Palladium Hotel Group Drives its International Growth with a Strategy Focused on Value and Profitability
The hotel group plans 13 new openings through 2029, including its first Asian property in Vietnam and expansion into New York, with €1.1 billion in committed investments.
Tambourine Launches Tambourine One: Website & Booking Engine
The integrated platform eliminates booking engine transaction fees and bundles multiple vendor capabilities into one solution to reduce hotel distribution costs.
Australia, 2026, and hospitality: What’s actually changing?
Dylan Cole and Nick Ellis explore how Australian hoteliers leverage guest data for direct bookings and on-property spend in a high-cost operating environment.
Dylan Cole, Managing Director EMEA, Revinate, Inc.
Evergreen Content and the Long-Term ROI of Hotel Marketing
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
When Hospitality Goes Overboard
Restaurants rely on satisfied customers for repeat visits, leading many to continuously raise their service standards to meet and exceed customers’ expectations. However, service quality that is too high can backfire, with behaviours such as kneeling and excessive politeness arousing suspicion and discomfort in diners. Filling a research gap and providing practical guidance for restaurant managers and operators, Dr Yuchen Xu and Professor Catherine Cheung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), working with two co-authors, offer a novel theoretical lens for examining how customers respond to such “over-service” in restaurants.
Optimise Your Hotel Website in 8 Easy Steps - FREE Checklist
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Lake.com Partners with OwnerRez to Simplify Vacation Rental Management for Waterfront Hosts
OwnerRez users can now sync listings, calendars, and bookings directly with Lake.com's network of 1,400+ lakes and 4,000+ parks.
Hotel SEO for beginners: How independent hotels can rank higher on Google
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
By Laure Cremers, Content Specialist, Lighthouse